Jacksonville Downtown Oktoberfest Presented By The Clove Hitch Beer Company

09/28/2026

Only 362 days until Downtown Oktoberfest in Jacksonville, NC!

😂😂🍺

09/25/2026

The stage is set! Thank you Jacksonville North Carolina for shutting down Court St!

Tonight: Clove Hitch Run Club x Fleet Feet Jacksonville B**r Mile

Tomorrow: Jacksonville Downtown Oktoberfest Presented By The Clove Hitch B**r Company!!

09/24/2026

We're kicking off the 3rd Annual Oktoberfest weekend tomorrow night with Jacksonville's first Social District, our B**r Mile, AND Chalk the Block!

Registration for the B**r Mile ends tonight at 11:30PM, so join the 80+ other runners and celebrate Oktoberfest Eve with us.

Chalk the Block only has two spaces left, claim it now and turn Downtown into a work of art!

If you were part of the St. Patricks Day B**r Mile, you know how much of a blast this was and we're bringing it back, Oktoberfest style, with our friends at Fleet Feet Jacksonville!

We've teamed up with more friends over at The Honey Collective to bring this family - friendly and community driven project to Downtown Jacksonville! The art walk will be preserved over night and be open to the community to enjoy at Saturday's Oktoberfest!

Links to register are posted in the comments!

Prost!

09/22/2026

FOUR DAYS AWAY 🍻

Downtown Oktoberfest Tankards are in!

They will be exclusively available this Saturday at 11am!

Mug Club member? Bring your mug in Friday and have first dibs of purchasing them for 10% off!

Includes your first pour of Paulaner Oktoberfest, Hefeweizen or Marzen!

Stay Friday evening for the first night of the Jacksonville Social District & Oktoberfest B**r Mile in partnership with Fleet Feet Jacksonville!

09/10/2026

We’ve got another experience for the family, the kids, the grown-up kids, the business owners, and the whole community!

Check out the link in the comments to reserve your spot and join in on all the fun!

08/26/2026

AI who?

08/19/2026

This is huge for Downtown!!

All the thanks to the City, the community, our partners, and your proven attendance at the past two festivals!

We hope this encourages more business owners to join us in taking the leap and opening up a brick and mortars Downtown.

More small businesses, more jobs, more foot traffic, more exposure, more connection, more community.

And of course, more festivals!!!

IT’S OFFICIAL!!! 🍺

Who needs a b**r garden when the Third Annual Downtown Oktoberfest is launching Jacksonville’s first ever Social District?!

This is a MAJOR step forward in Downtown’s revitalization, and we’re honored to be doing the work alongside the City of Jacksonville to bring this idea to life and move Downtown in the direction of growth, vibrancy, and connection.

A Social District for Downtown Oktoberfest means you can grab your favorite alcoholic beverage and sip, shop, eat, and explore Downtown without being corralled into a designated consumption area. One open, connected, downtown experience for the whole family, because that’s what it’s always been about.

The long term vision for the social district does not stop here. This is only the pilot run! It’s our chance to show what’s possible and we’re feeling really good about the future of this becoming a normal thing for Downtown.

None of this would be possible without our community, fellow Downtown brick and mortars, our longtime partnerships with small businesses, and the City of Jacksonville.

Jacksonville, we’re coming up!!! 🍻

08/17/2026

DOWNTOWN OKTOBERFEST IS BACK FOR YEAR THREE!

September 26th, 2026 at 11am

Third Annual Downtown Oktoberfest Presented By: The Clove Hitch B**r Company:

-Free admission
-Local Vendor Market
-Food trucks
-Kinder Korner in partnership with Zing Zumm, Children's Museum of Jacksonville
-Live music all day
-Give aways courtesy of our partnership with Paulaner
-FREE competitions and prizes

And when we say free, we mean it:

Stein Holding Contest? FREE.
The stein? FREE.
Bratwurst + Hot Dog Eating Contests? FREE.
Winner’s prize? Clove Hitch Gift Cards.
First 50 Paulaner customers? FREE STEIN.

BUT THAT’S NOT ALL.

Join us the night before for our Oktiberfest B**r Mile Kick Off Party, with our friends, Fleet Feet Jacksonville
(See separate event for details and sign up).

Three years of Downtown Oktoberfest and we’re still just getting started! Come see what we’ve been working on for Downtown Jacksonville.

07/18/2026

Hey everyone!

We have an influx of applications, emails, messages and inquiries regarding vendor spots. We are chipping away at them, and we promise to get to everyone as soon as we can!

The application is still open, so please head to the link in the comments to apply!

We can’t wait to celebrate this years Third Annual Downtown Oktoberfest with you all! Reminder, this years date is Saturday, September 26th, 2026.

** Please be aware of scammers. Please do not send money to anyone. If selected, we will send confirmation instructions. The only communication regarding this event will come directly from our email or official Clove Hitch social media accounts **

07/03/2026

Jacksonville’s Oktoberfest for three years running!

By the community, for the community!

Mark your calendars: September 26th

Downtown Jacksonville, NC.

The greatest proposal ever?!

Everyone is getting hyped for Jacksonville’s Largest Downtown Oktoberfest, and so are we!

86 days away and counting!