Grand Rapids Santa Parade

11/26/2025

11/23/2025

A huge thank you to Gentex Corporation for their incredible support of the Gentex Grand Rapids Santa Parade — and for bringing such a fun and festive float to this year’s celebration! 🎅✨

We loved seeing your recap video… what a magical moment on the parade route!

👇 Check it out and relive the holiday cheer!

11/23/2025

What a magical night in downtown Grand Rapids! 🎄🎅

Thanks to WOOD TV8 for capturing these incredible photos of the Gentex Grand Rapids Santa Parade and the City of GR Annual Tree Lighting.

Photos: The 2025 Grand Rapids Santa Parade and tree lighting

https://www.woodtv.com/news/grand-rapids/photos-the-2025-gr-santa-parade-and-tree-lighting/

11/22/2025

Today’s the day! Santa arrives in Grand Rapids tonight, and we can’t wait to celebrate the start of the holiday season with you. Here’s everything you need to know:

✨ Parade Start Time: 5 PM
✨ Route: Division → Pearl → Monroe
✨ City of GR Annual Tree Lighting: Immediately following the parade at Rosa Parks Circle
✨ Activities: Letters to Santa with USPS • Free hot cocoa & cookies • Snow globe photo booth

A special thank you to Gentex Corporation for helping bring all the holiday magic to downtown Grand Rapids!

❄️ Bundle up, bring your family and friends, and join us downtown for a magical night in Grand Rapids!

🎄 For parking and downtown Grand Rapids information → https://shorturl.at/HvYRm

🎅 For Santa Parade information → https://grsantaparade.com/

11/21/2025

The holiday magic kicks off tomorrow — and we’re excited to share that our amazing media partner, WOOD TV8, will be bringing the Gentex Grand Rapids Santa Parade and the City of GR Annual Tree Lighting right to your screen!

A huge thank you to WOOD TV8 for helping our community enjoy every moment of this cherished holiday tradition.

📺 Watch live at 5:30 p.m. on November 22 at woodtv.com, the WOODTV+ app, and WXSP.

🔁 The events will be rebroadcast on WOOD TV8 at 7 p.m. on November 26.

🎅 Whether you're celebrating with us downtown or tuning in from home, we can’t wait to share the magic of the season with you!

11/21/2025

As we prepare for tomorrow’s Gentex Grand Rapids Santa Parade, we want to extend our sincere gratitude to every sponsor who helped make this event possible.

Your partnership represents more than support — it represents belief in community, tradition, and the power of bringing people together.

✨ Thank you for helping us share the magic of the season with Grand Rapids.

11/20/2025

🎉 BIG NEWS, Grand Rapids! 🎉

We are proud to announce that Detroit Lions legend Herman Moore will serve as the Grand Marshal of the 2025 Gentex Grand Rapids Santa Parade!

Herman will lead the parade beginning at 5 PM this Saturday, then join Santa and the community for the City of GR Tree Lighting Ceremony at 6:45 PM at Rosa Parks Circle.

Herman shared,
“I’m truly excited to be the Grand Marshal this year. Grand Rapids has always showed up for the community and each other, and being part of this celebration means a lot to me. I’m looking forward to participating in this year's event and sharing the holiday spirit with everyone.”

Bundle up, bring the family, and kick off the holiday season with us in downtown Grand Rapids!

11/20/2025

A sincere thank you to The City of Grand Rapids Office of Special Events!

Your team helps bring festive magic safely to our streets — and we’re thrilled to join you in creating a full night of community celebration with the Gentex Grand Rapids Santa Parade and the City of GR Annual Tree Lighting on November 22.

🎄✨ Join us downtown for an evening filled with holiday cheer!

11/19/2025

Thank you to Independent Bank!

Your partnership helps us fill downtown with holiday magic and keep beloved traditions shining bright for families across our community.

❄📸 Be sure to visit their Snow Globe Photo Booth at Rosa Parks Circle on November 22 and capture a memory you’ll treasure all season long!

11/19/2025

A huge shoutout to Impact Powersports LLC!

Your support brings energy, excitement, and a little extra vroom to the holiday fun in downtown Grand Rapids.

🚗💨 Rev up the holiday spirit with us on November 22!

11/18/2025

Thank you to DeVos Performance Hall & Van Andel Arena!

Your support brings the show-stopping spirit of the season to life, making downtown Grand Rapids shine a little brighter.

🎭✨ Don’t miss the magic downtown on November 22!

12/08/2024

Thank you, , for supporting the Grand Rapids Santa Parade this year by being a sponsor!
Your commitment to strengthening the communities you serve is spectacular. 🎄