06/02/2021
signs on as a major sponsor of .
Cycling lifestyle brand grows their heritage of creating two-wheeled adventures through support of this Colorado gravel adventure.
Boulder, CO. (June 2, 2021) - Rapha, maker of the world’s finest cycling clothing, will be the exclusive cycling apparel partner of the Gold Rush Gravel Bike Rally held September 19th, 2021 in Gold Hill, CoO. Gravel bike riders will take on this hilly adventure through Boulder County's finest gravel roads, trails, and singletrack. “Gold Rush Gravel embodies the spirit of cycling that inspires us to get on our bikes," says Brandon Camarda, Rapha’s U.S. Marketing Director. “We believe that the friendships and memories created through experiences on the bike are what make riding special, and Gold Rush Gravel weaves those elements into a challenging event that we are thrilled to support in the backyard of our Boulder Clubhouse."
Now in its 3rd year, the Gold Rush Gravel Bike Rally was created by Adventure Fit, an award-winning experiential event company based in Boulder. “After taking on many gravel adventures in the Boulder County foothills, we set out to create a world-class gravel experience that all levels of rider can enjoy,” said Josh Kravetz, President. Starting above Boulder, the fall colors and historic town will make riders feel like they’ve gone back to the turn of the 20th century. The roads that make up the courses are 90% gravel with gorgeous views of the Indian Peaks and very little civilization in sight. There unique format includes 3 different loops, all starting and ending in town. In between laps, riders will enjoy live music, grab a slice of pie, and regroup with their buddies.
As part of the partnership, the Rapha Clubhouse in Boulder will host a series of training rides to bring riders together as they build strength and resilience needed for the Gold Rush Gravel courses. Rapha will also provide prizing for top finishers.
Registration is now open and information is available at www.GoldRushGravel.com