MailCon

MailCon Email Marketing Performance & Deliverability Conference

MailCon is a niche community that connects marketing professionals with the latest technology, trends, and strategies in email marketing, lead generation, marketing automation, and mobile and omnichannel marketing. We help people worldwide become more connected, inspired, and empowered in their careers, lives, and businesses by providing networking, marketing, and thought-leadership opportunities.

Acquired in 2019 and headquartered in Glendale, California, MailCon is a privately-funded organization owned by marketing automation platform, Phonexa.

📸 Throwback to “Cold Emailing in 2025: What’s Working, What’s Not, and What’s Next” during MailCon 2025 in NYC!Speakers:...
09/25/2025

📸 Throwback to “Cold Emailing in 2025: What’s Working, What’s Not, and What’s Next” during MailCon 2025 in NYC!

Speakers: Margaret Sikora, Nick Abraham, Taylor Haren
Moderator: Adrian Williams

About the session:
Cold outreach remains a powerhouse for B2B lead generation—but the rules are shifting fast. This session explored:

- Proven tactics driving engagement and conversions
- Compliance + reputation pitfalls to avoid
- Tech and infrastructure needed to scale
- How to future-proof campaigns in a changing inbox ecosystem

Packed with real-world insights, the conversation was valuable for both lean startup teams and enterprise-scale senders.

💡 Cold emailing is evolving, and those who adapt will continue to win!
👉 What’s one cold outreach strategy you’ve seen work (or fail) recently?

💡 Speaker & Session Spotlight: Rob Adler, Chief Revenue Officer, Boardwalk MarketingHuman + Machine: Building Hybrid Ema...
07/24/2025

💡 Speaker & Session Spotlight: Rob Adler, Chief Revenue Officer, Boardwalk Marketing

Human + Machine: Building Hybrid Email Campaigns That Scale

🗓️ Sunday, August 3 | 9:45–10:15 AM EDT
📍 Hub Two

AI didn’t just inspire this session; it wrote the title, the description, and probably booked Rob’s flight to NYC.

Join Rob Adler, a 25-year veteran in affiliate and digital marketing, as he breaks down how to combine human creativity with machine intelligence to build email campaigns that actually scale. As CRO of Boardwalk Marketing, Rob leads growth strategy and revenue operations, with a reputation for turning data into strategy and strategy into real results.

In this high-impact session, you'll learn:

🤖 How to use AI tools to monitor inbox placement, fix performance issues, and rewrite content on the fly
🧠 Prompt frameworks and psychographic segmentation tactics
⚙️ Scalable workflows for human-machine campaign ex*****on
📈 Ready-to-use systems that boost ROI without burning out your team

Whether you’re running growth for a startup or managing multi-channel performance at scale, Rob’s got the tools—and the track record—to help you get more from every send.

P.S. If he looks confused on stage… blame J.A.R.V.I.S.

Panel Spotlight💡The Future of Email: Trends Shaping Deliverability, Engagement & PerformanceEmail is far from dead; it’s...
07/24/2025

Panel Spotlight💡The Future of Email: Trends Shaping Deliverability, Engagement & Performance

Email is far from dead; it’s evolving. And the next chapter belongs to those who can adapt.

🗓️ Sunday, August 3 | 3:15–4:00 PM EDT
📍 The Forum

Join a powerhouse panel of industry leaders as they explore the forces reshaping how we send, land, and engage in the inbox:

🎙️ Moderator: Hank Hoffmeier, Director of Operations, Kickbox
👤 Lisa S. Jones, CEO, EyeMail, Inc.
👤 Lucky Kannan, Email Deliverability Lead, Zoho
👤 Michael Batalha, CEO, Emercury

ℹ️ Whether you're a brand builder, marketer, or email tech leader, this panel is your signal to rethink what’s next.

💡 Speaker Spotlight: Taylor Haren, Founder & CEO, Sales Automation SystemsOver 10 million cold emails a month.100% perso...
07/23/2025

💡 Speaker Spotlight: Taylor Haren, Founder & CEO, Sales Automation Systems

Over 10 million cold emails a month.
100% personalized.
Two-person team.
$4M–$10M ARR growth stories.

If you think cold email is dead, Taylor Haren has receipts that say otherwise.

🗓️ Sunday, August 3 | 11:15 AM–12:00 PM EDT
📍 The Forum
Session: “Cold Emailing in 2025: What’s Working, What’s Not, and What’s Next”

Taylor will take the stage alongside:
👤 Margaret Sikora, CEO, Woodpecker
👤 Nick Abraham, Founder, Leadbird
🎙️ Moderator: Adrian Williams, Founder, Email Angels

A Clay Enterprise Partner and Smartlead power user, Taylor is known for his militant precision in infrastructure and an unapologetically revenue-driven approach. In this session, you’ll learn:
✅ What cold outreach strategies actually drove results in 2024
✅ Why intent data, open rates, and "positive replies" are distractions
✅ What tech stack and system design is required to scale with quality
✅ How to build for the next wave of compliance and deliverability changes

📧 If you care about outbound that converts, not just opens, don’t miss this.

Grab your tickets here: https://hubs.la/Q03xK6XX0

💡 Speaker Spotlight: Scott Shou, Founder & CEO, Boardwalk MarketingScaling your email program shouldn't feel like dodgin...
07/22/2025

💡 Speaker Spotlight: Scott Shou, Founder & CEO, Boardwalk Marketing

Scaling your email program shouldn't feel like dodging landmines.

Returning MailCon speaker and email performance strategist Scott Shou returns to the stage to share a proactive approach to deliverability—built not on quick fixes, but on avoiding problems altogether.

🗓️ Sunday, August 3 | 2:00–2:30 PM EDT
📍 Hub Two
Session: “Moving Away From Danger: How to Keep Email Safe While Scaling”

With deep experience across top digital brands like What If Media and Cogo Labs, Scott has seen firsthand how easily growth can go sideways if email isn’t handled with care. In this tactical solo session, he’ll reveal how to:

✅ Identify risky content before it sinks your sender score
✅ Use email as connective tissue across channels, not a solo act
✅ Diversify messaging to detect issues early
✅ Monitor proactively to catch deliverability red flags in real time

You’ll walk away with a practical framework for scaling safely and keeping your inbox placement, reputation, and results intact.

📬 If you're growing fast, this is your early warning system.

Tickets: https://hubs.la/Q03xK0yt0

💡 Speaker Spotlight: Kevin Vaudry, Sr. Director of Sales & Marketing at CampaignerEveryone talks about growing their lis...
07/21/2025

💡 Speaker Spotlight: Kevin Vaudry, Sr. Director of Sales & Marketing at Campaigner

Everyone talks about growing their list, but few talk about growing it the right way.

Kevin Vaudry teams up with Brian Minick, COO of ZeroBounce, for a tactical fireside chat on what it really takes to scale your email program without sacrificing deliverability, engagement, or brand integrity.

🗓️ Sunday, August 3 | 2:00–2:30 PM EDT
📍 The Forum
Session: Smart List Growth Meets Smart Sending: Email Best Practices for Scalable Results

Together, Kevin and Brian break down how to combine thoughtful list growth with deliverability-first sending practices that fuel sustainable success. Expect insights on:

✅ The difference between fast list growth vs. smart growth
✅ How to evaluate new subscribers before you ever hit “send”
✅ Hygiene and validation tactics to protect deliverability
✅ Metrics that actually matter for list health and inbox placement

📬 Whether you're scaling or cleaning up your lists, this session is your blueprint for better sending.

Grab your tickets: https://hubs.la/Q03xK31x0

💡 Speaker Spotlight: Nina Schlueter, Online Marketing Manager / Deputy Head of Marketing & Sales at Home Instead Germany...
07/18/2025

💡 Speaker Spotlight: Nina Schlueter, Online Marketing Manager / Deputy Head of Marketing & Sales at Home Instead Germany

How do you keep 170+ franchisees aligned and empowered to localize their message? Nina has answers.

Join us for a behind-the-scenes look at how Nina helped transform Home Instead’s Germany-wide franchise communications—from a static quarterly booklet into a flexible, data-driven B2B2C email platform.

🗓️ Sunday, August 3 | 1:30–2:00 PM EDT
📍 Hub One
Session: “From Booklet to B2B2C: Crafting a Centralized Franchise Communication Engine”
🔥 Fireside Chat with Bjoern Koester, Founder & CEO, Webstrategy GmbH

In this session, you’ll learn how Nina and her team built a modern content engine that scales across 180+ locations—without sacrificing franchisee autonomy. Expect real insights on:

✅ Structuring decentralized workflows
✅ Integrating data into content ops
✅ Balancing brand control with local flexibility

If you’re tackling multi-location marketing or growing a franchise model, this session is your playbook.

Grab your tickets: https://hubs.la/Q03xK1F00

💡 Speaker Spotlight: Kate Hagan, VP of Operations at QuotesWhat works in insurance won’t work in lending, and most like...
07/17/2025

💡 Speaker Spotlight: Kate Hagan, VP of Operations at Quotes

What works in insurance won’t work in lending, and most likely not in home services.

That’s why Kate is taking the stage at MailCon NYC to break down how real operators are tailoring their email and lead gen strategies to the specific pressures of their verticals.

🗓️ August 3 | 9:00 AM – 9:45 AM EDT
📍The Forum
Panel: “Adapting Email & Lead Gen Strategies by Vertical”

She’ll be joined by:
👤 Daniel Davkovski, COO, The Lead Group
👤 Paul Spence, Owner, SEO Page One
🎙️ Moderator: Alexander Cartigan, Founder & President, Griffon

From AI-powered lead scoring to category-specific compliance, this is the session for marketers who want more than generic tactics—and are ready to build smarter, more resilient funnels by industry.

🔗 If you're chasing better ROI in a regulated or competitive space, this one's for you.

Unwind. Connect. Elevate.The MailCon experience doesn’t end when the sessions do. Join us for the MailCon Mixer at Ascen...
07/17/2025

Unwind. Connect. Elevate.

The MailCon experience doesn’t end when the sessions do. Join us for the MailCon Mixer at Ascent Lounge NYC for an exclusive night of cocktails, skyline views, and meaningful conversations with fellow industry leaders.

🗓️ Sunday | 8:30 PM – 1:30 AM
📍 Right after the one-day deep-dive MailCon event
🎟️ Tickets are sold separately or as part of your all-access pass (Grab them here: https://hubs.la/Q03xJJHr0)

Come for the drinks. Stay for the connections that move your business forward.

🥶✉️Cold Emailing in 2025: What’s Working, What’s Not, and What’s NextCold emailing remains one of the most effective cha...
06/30/2025

🥶✉️Cold Emailing in 2025: What’s Working, What’s Not, and What’s Next

Cold emailing remains one of the most effective channels for B2B lead generation, but the rules of engagement are evolving fast.

This session explores what’s working right now in cold outreach, what strategies fell flat over the past year, and the emerging trends shaping 2025 and beyond. While the focus is on B2B, many takeaways are directly transferable to B2C campaigns.

Key topics include:
✅ Proven tactics driving engagement and conversions in today’s inbox
✅ Lessons learned from shifting compliance standards and sender reputation challenges
✅ Technology and infrastructure needed to scale campaigns effectively
✅ How to future-proof your cold outreach in a rapidly changing ecosystem

Whether you’re running outbound for a startup or managing high-volume campaigns at scale, this session delivers actionable insights grounded in real-world experience.

Haven't grabbed your tickets yet? Get 'em here: https://hubs.la/Q03vdmCD0

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