Brand Park Beautification Committee

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Elmira, NY
Brand Park Beautification Committee

An all volunteer organization that plans summer concerts and holiday events to be enjoyed for free

In 1976, local business owners Harold & Winnie Watts purchased and established their real estate business, Watts Real Estate at 352 Maple Avenue. Seeing the natural beauty and historical significance of the area, Harold and Winnie soon purchased and restored several properties on Maple Avenue that included the John Brand Jr. home at 351 Maple Avenue and promoted local business with specialty shops

Maple Avenue Antiques and The Side Porch. With their love for community, local business and history, Harold and Winnie embarked on a revitalization of Brand Park enlisting the help of their neighbors Mark and Julie Delgrosso (The Christmas House), Dan Hurley (Bradley Farms), Vicki Rachel (Antique Revival), Cy Haverly, numerous volunteers and home owners to bring the area back to prominence. Harold and Winnie’s tireless efforts would lead to the creation of the Maple Avenue Task Force in the 1990’s. This task force was instrumental, with the help of the city, Community Development and residents, the park bandstand was built. Riverside Elementary School, First Time Home Buyers and the Garden Club created a flower garden in the park and The Christmas House, Maple Avenue Antiques and Antique Revival have lined Maple Avenue with flower barrels to add a touch of beauty. Annual Activities have become a mainstay of Brand Park during the summer months, which include the
- Olde Tyme Summer Festival (est. 1994)
- Concert Series (est. 2002)
- Annual Halloween Celebration
- Annual Christmas Tree Lighting
- Annual Easter Egg Hunt

To ensure the maintenance and continued improvement of the hard work performed by the Maple Avenue Task Force, the Brand Park Beautification Committee was formed with Harold Watts as the Chairman. Since its inception, the Brand Park Beautification Committee has been significant in developing the park to include a brick path and pathway lanterns. Perennial flowers have been planted, and a pavilion has been constructed with handicap accessibility for the elderly. Harold and Winnie Watts have been the driving force in returning Brand Park to the prominent picturesque community park of the past.

05/16/2026

Big thank you to the Elmira Heights Students that helped clean up the park today in preparation for our summer concert series

05/05/2026

2026 Summer Concert Series Lineup

08/25/2025

Today was a beautiful day...a big thanks to all our regulars, volunteers, sponsors and bands...it was a great season. We couldn't make it happen with all of our wonderful volunteers and look forward to seeing you all next season!!

On Sunday, August 24, the Brand Park Beautification Committee held its end-of-season jamboree. The Elmira park was filled with people all day to listen to the music.

08/16/2025

Join us at the End of Season Jamboree on August 24th from 11am to 5pm. Food, Music, Activities Swarthout Enterprises, Bounce Houses and so much more!!!

08/11/2025

***UPDATE: we will be going ahead with the concert today as scheduled hope to see you all there!!!

Larry B and the Rock Docs will be the Sunday, August 17th band at Brand Park from 3-5pm (brought to you by the Brand Park committee, Casella Waste, the City of Elmira and County Legislator Scott Drake.)

You can tell from the photo that this band will have your toes-a-tapping and your dancing shoes ready for a workout!

See you there!

08/06/2025

We are only a few weeks out from the End of Season Jamboree and are looking for participants to the Classic Car Show (a staple of the Olde Tyme Summer Festival) that we are bringing back this year!!! If you are interested in entering your vehicle in the Classic Car Show, please email us at [email protected] and we will send out the registration form. Please note that due to this being the first year of hosting the car show again, we are limiting the number of entrants to 25!

Date of event Sunday, August 24th starts at 11pm entrants can bring vehicles between 9am and 11am

08/04/2025

If you love the country rock sound (like we do), then you're going to love Donna and the Mystics. They will be performing this Sunday, August 10 at Brand Park from 3pm - 5pm,

Donna says, "Our blend of country and rock offers something for every music lover, making each performance a unique experience tailored to our audience’s tastes." Well said Donna!

Also on hand will be the Brand Park Hotdog Cart and Kool Treats Ice Cream usually stops by during the concert too!

07/30/2025

Have you heard the C-4 Band if not, stop by Brand Park on Sunday from 3-5pm

07/22/2025

Join us this Sunday from 3-5pm in beautiful Brand Park to enjoy the sounds of "Little Rowdy" (we're not sure but think it's an invitation for US to get rowdy? We will have to wait and see!)

The hotdog cart will be available and offering their $5.00 special (2 hotdogs, chips and a drink) or you can buy items individually.

Stop by our welcome table to see our rendering of our upcoming flag pole project.

Thanks to Kennedy Valve, this week's band sponsor and to Casella Waste Systems, the City of Elmira, and the all-volunteer Brand Park Beautification Committee for providing these free family summer concerts.

07/16/2025

A favorite is returning this Sunday, July 20 at 3pm.

Join us for the Dean Goble Band for another great Sunday concert in beautiful Brand Park.

Our hotdog cart will be available (2 beef hotdogs with the toppings, a bag of chips and a drink for just $5.00).

07/13/2025

Stop by the Brand Park Bandstand from 3 to 5pm to request a song with IDJ Entertainment or enjoy a hot dog and ice cream with Kool Treats Ice Cream

Address

Brand Park, Maple Avenue
Elmira, NY
14904

Website

https://brandpark.org/

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