It was established as an opportunity for Dallas residents to catch 50+ of the bands headed to SXSW for one low ticket price. The event is a mix of many genres including Metal, Rock, Pop, Indie Rock, Hip-Hop, and Electronic. Artists in the past have included Asking Alexandria, The Early November, Motion City Soundtrack, Mod Sun, Outtasight, G-Eazy, Scary Kids Scaring Kids, Pierce The Veil, Hellogoo
dbye, Cartel, Emmure, We Came As Romans, For Today, Sleeping With Sirens, Enter Shikari, Halifax, Breathe Carolina, A Day To Remember, The Devil Wears Prada, The Maine, Suicide Silence, Attack Attack, Alesana, The Cab, Taking Back Sunday, The Used, Bring Me The Horizon, Atreyu, Underoath, New Found Glory, and many more. Past venues:
2008 Plano Centre
2009 Plano Centre
2010 Dr Pepper Arena
2011 Palladium Ballroom
2012 QuikTrip Park
2013 QuikTrip Park
2014: QuikTrip Park
2015: QuikTrip Park
2016: QuikTrip Park
2016 Fall: Deep Ellum
2017: Airhogs Stadium & Deep Ellum