07/30/2026
📖 New on the Mirador blog!
Ever wonder what separates a sponsorship people ignore from one that actually becomes part of the experience?
Our Marketing Director, Marisol Ramirez, shares the story behind Chevy Soundtrack—the partnership between Brewster Street Icehouse and AutoNation Chevrolet South Corpus Christi—and how it was built by putting the audience first, not the logo.
If you're in marketing, corporate partnerships, or just love seeing how great ideas come to life, this one's for you.
Give it a read and let us know what you think!
There’s nothing worse than a sponsorship that feels forced. So when it was time to build a partnership between Brewster Street Icehouse - Downtown and AutoNation Chevrolet South Corpus Christi, we knew one thing right away: We had to create something that belonged .