Corky Thacker Communications

04/07/2014

Internal communications need to be compelling! Here's one of a series of eight posters we created for Ferro Corporation.

10/04/2013

Annual enrollment booklet cover for Ferro Human Resources

10/04/2013

To see more of our work, visit our Flickr page: http://www.flickr.com/photos/corkythackercommunications/sets/72157633386784357/

09/26/2013

Creativity is a big factor when developing marcom materials for clients. Check out how we approach creativity on our blog!

The ultimate creative challenge—and thrill—is to start with a completely clean slate: To create an entirely new concept; to visualize something truly new and different. I’ve enjoyed doing pretty much that in creating my garden from a virtually empty backyard. But even then—as with marketing communi...

09/03/2013

Facebook's recent confirmation that video ads will soon be incorporated into the site have users and marketers buzzing. What do you think? Is the risk of user backlash and the high ad cost worth it?

Facebook (FB) is about to take its most intrusive advertising to a new medium – video – and it could be the most annoying yet. On tap: short video ads placed smack in the middle of users’ main news feeds. Related: Facebook Surges and Mark Zuckerberg Pockets $3.8 Billion Un-skippable Facebook video a...

08/09/2013

How can you beat Facebook's EdgeRank and increase your page's reach? Check out our blog post for tips!

With Facebook’s recent launch of Graph Search many companies are successfully beginning to hone in on targeted audiences. And while Graph Search is proving to be a valuable tool for b2b companies, it’s the viewership of posts that are still posing questions to social media doubters.

07/26/2013

Have you tried Graph Search yet? Check out this great article on 7 searches that will give your business an edge.

A screenshot of Facebook's Graph Search (screenshot by Steve Cooper, page assets property of Facebook) Warning: Conducting these Facebook Graph Searches is extremely helpful and addictive, proceed with caution. At it's core, Facebook is about people—who they are, what they like, where they've b...

07/22/2013

Are you following us on LinkedIn?

Welcome to the company profile of Corky Thacker Communications on LinkedIn. Corky Thacker Communications, Inc. is an integrated marketing communications agency that is...

07/12/2013

One of the key benefits of social media is its ability to help keep B2B marketers top of mind without going so overboard they end up being tuned out by their audiences. Read more here!

One of the most powerful ways I use social media in my personal life is to stay engaged with my nieces and nephews by following the updates and snapshots of them that my siblings post to Facebook, Instagram and the like. In between the more occasion-driven communications like Christmas cards and pho...

07/08/2013

Are you new to social media posting? Check out our blog post on what to do and what to avoid when posting on social media outlets.

As with all marketing tactics, there’s a right and wrong way to post content. Use this list of guidelines to help increase and maintain your following on social media outlets.

06/24/2013

Many marketing firms advise rebranding with logos reflecting the current hot design trends and colors. Sometimes that’s a good idea, but these examples prove otherwise.

Source: courtesy Deere & Co.Few things are more tied to a company’s identity than its logo. Who isn’t familiar with Nike’s swoosh or McDonald’s golden arches? A good logo helps consumers recognize brands instantly and distinguishes brands from the competition. For these reasons some corporate logos…

06/17/2013

Is your company on Instagram? Business-to-business companies around the world are jumping on the Instagram mobile app bandwagon, and they’re doing it well.

Instagram isn’t just for college kids and celebrities anymore—it’s for businesses, too.