5R Music Entertainment

08/24/2016

It was March of 2015 when I wrote that line: The power of [live streaming] is allowing those of us watching to influence the broadcast. And it will always hold true. The essence of that line is - acknowledge people during live streams. Whether it's as they enter your live broadcast, when they ask qu...

10/26/2015

Consultant RANDY KABRICH has been on record about his feelings about the VOLTAIR BOX and its ability to really increase PPM ratings. With the ENHANCED CBET ROLLOUT just around the corner, NOVEMBER 2nd, KABRICH explores the VOLTAIR side and the NIELSEN side of this equation. And KABRICH believes tha…

09/29/2015

Do you understand PPM?

I am encouraged by the number of people who seem to drink up information. Finding out how something works gives me an adrenalin boost and makes me want to know more. All questions are relevant and there is no such thing as a dumb question. Well, let me correct myself, in my lifetime there was one du…

06/23/2015

Radio reaches 93% of U.S. adults.

In a newly released report from NIELSEN, "The Total Audience Report Q1 2015," the company writes, "consumers have it good. The proliferation of devices has afforded them the luxury of connecting to content in their own ways and at their own leisure. However, measuring the value of users across diffe…

06/06/2015

Why we celebrate Black Music Month?

Editor's Note: This post was originally published in June 2014. It has been republished in commemoration of this year's "Black Music Month." What is Black Music Month? Why do we celebrat

05/19/2015

In a recent study, NIELSEN looked at radio campaign effectiveness, measuring the impact of radio advertising on brand perceptions about AMERICAN FAMILY INSURANCE. For this analysis, NIELSEN worked with the KATZ RADIO GROUP to measure the brand impact of a radio campaign on insurance decision makers…

03/29/2015

David Gelernter, computer expert and author, on how to use the ‘cloud’ to bring Beethoven to young people.

03/17/2015

Check out Ledesi tomorrow morning.

See you in the morning America design by JP Designs Art

03/12/2015

Radio stations go mobile with cellphone promotions and loyalty programs.

Realize the benefits of increased reach, listener loyalty, and more opportunities for ad revenue. A mobile app is a whole new medium to interact and engage with listeners. On this page you will find information about the benefits, features, and pricing. Let's work together to begin the process of…

03/12/2015

The world's first radio app for a mobile phone Ten years ago, on March 7th 2005, I launched "The Virgin Radio 3G tuner" - the world's first streaming mobile app for a radio station - with a Singaporean mobile company called Sydus. It ran on two different types of phones: a few new Nokia candybar pho…

03/11/2015

"Why yes, I do frequently burst out in song."