05/12/2026
As businesses grow over time, branding naturally evolves alongside them.
That was the focus behind this refresh for Olson Fuels and Olson Propane.
Over the years, different elements of the brand had developed across multiple companies and applications. Our goal was to bring everything together into a more cohesive system while still keeping the identity people already recognized.
Through a series of small but intentional updates, we created a cleaner, more unified look across both brands while improving flexibility for future use.
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Beyond the primary logos, we also created multiple logo variations, including:
β’ full color
β’ black and white
β’ horizontal and vertical layouts
β’ icon-only and text-only versions
Because a logo should not just look good. It should work everywhere you need it.
One of our favorite kinds of projects is helping businesses refine and strengthen the brands they have already built over the years.
