Big Top Parade - Baraboo, WI

Big Top Parade - Baraboo, WI The Ringling Brothers' hometown will celebrate its circus heritage with the Big Top Parade on Saturday, June 13. Look for updates at BigTopParade.com.

Baraboo will commemorate its heritage as the Big Top Parade returns to the downtown Baraboo streets Saturday, June 24, 2023. The parade will highlight a weekend full of family-friendly, circus-themed activities in the Baraboo Area. For more information, contact the Baraboo Area Chamber of Commerce at 608-356-8333.

06/24/2026

Forward! Marching Band is an annual favorite

We love that our parade instills in each new generation an appreciation for the thrill of circus entertainment.Photo by ...
06/24/2026

We love that our parade instills in each new generation an appreciation for the thrill of circus entertainment.

Photo by Tom Williams

Circus World

06/23/2026

Magic moments happen during our parade, and not just for Cinderella

Congratulations to the International Clown Hall of Fame and Research Center for being named the Best Commercial Entry in...
06/23/2026

Congratulations to the International Clown Hall of Fame and Research Center for being named the Best Commercial Entry in this year's parade.
While the Hall of Fame is a nonprofit organization, the museum is "open for business" from 10 a.m.-5 p.m. Mondays-Saturdays.
Baraboo Area Chamber of Commerce Executive Director George Althoff handed the trophy to International Clown Hall of Fame Executive Director Greg DeSanto this morning.

06/22/2026

Mother Goose never ages

Circus World

It was great to see the Sauk County Living Flag back in our parade this year 🇺🇸
06/22/2026

It was great to see the Sauk County Living Flag back in our parade this year 🇺🇸

Thank you for your service 🤡
06/20/2026

Thank you for your service 🤡

Sunny skies and a spectacular lineup brought 25,000 spectators to Saturday’s Big Top Parade, generating an estimated $2....
06/19/2026

Sunny skies and a spectacular lineup brought 25,000 spectators to Saturday’s Big Top Parade, generating an estimated $2.28 million for the Baraboo Area’s economy.
The parade and related circus-themed events packed downtown Baraboo streets with spectators and filled local hotels throughout the weekend. Using visitor spending formulas employed by Explore Sauk County and Travel Wisconsin, the Baraboo Area Chamber of Commerce estimates the parade and related events had an economic impact of $2.28 million. An estimated $144,000 in sales tax and hotel room tax was generated in the Baraboo Area over parade weekend.
“We strive to motivate visitors to come to the Baraboo Area, ideally for overnight stays,” said George Althoff, Executive Director of the Chamber of Commerce. “The parade and related events create revenue for hotels, restaurants, convenience stores and shops.”
The Chamber works with Circus World and the volunteer Big Top Parade Committee to present the annual parade as a tribute to the community’s circus heritage. This year’s parade weekend included a concert by Professor Stich’s Original Circus Band at Baraboo Concerts on the Square, as well as screenings of Charlie Chaplin’s “The Circus” and a singalong version of “The Greatest Showman” at the Al. Ringling Theatre.
This year’s parade celebrated America’s 250th anniversary, with local veterans serving as Grand Marshals and Circus World’s patriotic wagons rolling down the streets. “We felt it was fitting to salute our country this year,” said Nanci Jenks, Co-Chair of the Big Top Parade Committee. “Circus World’s red, white and blue wagons and its costumed cast fit in perfectly.”
Events are vital to Wisconsin’s tourism economy, which generated nearly $27 billion – a new state record - last year, according to the state Department of Tourism. Sauk County brought in more than $2 billion in visitor spending last year, creating 12,000 jobs and generating $156 million in state and local tax revenue. Sauk ranked third among Wisconsin counties, trailing only Milwaukee and Dane.

06/19/2026

The cast of Broadway musical “Water for Elephants,” which has performances on now at Madison’s Overture Center, got to explore Circus World Museum on Wednesday in Baraboo.

06/18/2026

No one does “pretty in pink” quite like the Wild Rumpus Circus/Mazo Movement Arts Center

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Baraboo, WI

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+6083568333

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