03/27/2026
🔐 What does it actually take to stay ahead of Trust & Safety risks in 2026?
According to the latest report from WebPurify, an IntouchCX company, it’s not about reacting faster—it’s about rethinking how platforms are built from the ground up.
We want to highlight the conclusion from Max Pinnau, our Director of Operations at Marketplace Risk: “Based on what we’re seeing at Marketplace Risk in the past months, the biggest shift in 2026 will be the full integration of Trust & Safety, Anti-Fraud, and Identity systems. When a fraudster can generate 10,000 synthetic identities in minutes, content moderation alone isn’t enough. You have to secure the Identity Infrastructure itself. Trust is shifting from asking, ‘Is this post bad?’ to ‘Is this actor real and accountable?”
This is where the industry is heading: moving beyond isolated solutions and toward connected, system-level risk management.
Curious what else is coming? The report breaks it down into 12 practical actions every platform team should be thinking about right now.
👉 Definitely worth a read here: https://www.webpurify.com/resources/actions-to-stay-ahead-of-emerging-trust-safety-risks/
