WastedPotential

Directions Website

WastedPotential WastedPotential: Creative Design Firm, based in Los Angeles http://wastedpotential.net

WASTEDPOTENTIAL: A CREATIVE COMPANY

The set for Ella Mai’s Do You Still Love Me? Tour was inspired by her album’s artwork, with a grass-covered stage, folia...
10/14/2026

The set for Ella Mai’s Do You Still Love Me? Tour was inspired by her album’s artwork, with a grass-covered stage, foliage details, and a single white lounge chair. Custom-built risers created dynamic levels for both the band and Ella’s movement throughout the performance, with hyper-specific dimensions tailored to accommodate the large live band and the unique venues across the tour. A custom telephone booth served as a nod to the yellow phone featured throughout the album rollout, with an embedded microphone that transformed the phone into a functional performance element.

Thank you to Ella Mai, her team, and agent De’Mont Callender for being incredible partners in bringing this vision to life.

Do You Still Love Me? Tour
Starring Ella Mai

Creative, Production Design, & Show Direction by WastedPotential

CREATIVE DIRECTION/SHOW DIRECTION: Chadrick Fellers
PRODUCTION DESIGN: Zachary Berget Chadrick Fellers
CREATIVE PRODUCER: Ebony Madry

MANAGEMENT: Mustard
AGENT: Callender

MD / BASSIST: JAMAHL SMITH
GUITARIST: WaunReallyHim
KEYBOARDIST: J. Isaac
DRUMMER: Jermaine Poindexter
BACKING VOCALS: Tayler Green Bryson Camper

PM/FOH: Noah Almekinder
TM: Theresa Abou-Daoud
STAGE MANAGER / CARP: Gabi
CARP: Yazmin Garcia Lucio
RIGGER: Tyler Bean
MONITORS: Rob Woolridge
PLAYBACK: Lorenzo Nelson Jr.
STAGE / RF TECH: Dylan Nosal
STAGE / FOH TECH: KB
LD: sean ‘tater’
LIGHTING CREW CHIEF: Emin Hakop
LIGHTING TECH: Alejandro Ruiz Arvizu Carl Dorbad
DRUM/KEYS TECH: CJ Scott
GUITAR/BASS TECH: andrewbqueen
VIP COORDINATOR / AMBIANCE: London Anderson
MERCH / PA: Ellie Mitchell
PHOTOGRAPHER: Shane Hanson
AEG REP: James DeCoursey
AEG ACCOUNTANT:

Rod Wave’s Don’t Look Down Tour is built around a massive, movable stage positioned at the center of the arena, placing ...
10/05/2026

Rod Wave’s Don’t Look Down Tour is built around a massive, movable stage positioned at the center of the arena, placing the audience on all sides. Suspended above the stage, a 360° LED video wall delivers live performance feeds and custom visuals, creating an immersive experience from every vantage point in the room.

Throughout the performance, the stage rises and transforms, creating dynamic levels and shifting geometric compositions. At 864 square feet, the Don’t Look Down Tour features one of the world’s largest ‘floating’ stages. Pyrotechnics, smoke effects, and lasers create scale and spectacle, while spotlights and negative space bring all focus to Rod during the show’s most emotional moments. Every element, from the movement of the stage to the lighting and visual content, is designed to keep Rod Wave at the center while creating a constantly evolving environment around him.

Creative Direction & Show Design: WastedPotential

Creative & Show Direction: Chadrick Fellers
Production Design: Zachary Berget
Creative Producer: Ebony Madry
Lighting Designer: Zachary Berget
Lighting Programmer: Jordan Baxter Noltner
Lighting Director: Clay Adam Richard
Notch: Vincent Naples
D3 Programmer: daverast
Account Management: Emmanuel Wolmers Alexis Kutscher-Fellers
3D Generalist: Nick Proctor Zac

Mainstay:
Dharmic
Zo
Cam
Brett
Mike
Travis
Jordan
Brad
Mari

Tour / Production Manager: Brad McWhorter
Tour Manager: Courtney Carte
Production Coordinator: Candice Conley | EP + Stage Manager
Lead Stage Manager:
Stage Manager / BOH Coordinator: Antwanez Barnett
Head Rigger: Daniel Wright
Lead Touring Rigger: Brandon “Fitz” Fitzgeral
Tour Rigger: Aurora “Eve” Dolpher, Kenneth L Henderson Jr, Myles Wong
Tour Carpenter: Tyler Rohde

Music Director: Cino The Engineer 🇳🇮 DjGoodfella632
DJ/Playback: Rod Wave Official DJ
BGVS: PURP 💜
Guitar: Joey Z | Touring & Session Guitarist
Keys: David D1 Grant
Bass/Keys: Frank Brunot
Backline Tech: Satch

Credits continued in comments.

Shaboozey and Gunna’s 2026 VMA performance builds on the theatrical, cinematic vision of the Outlaws Never Die tour. A s...
09/29/2026

Shaboozey and Gunna’s 2026 VMA performance builds on the theatrical, cinematic vision of the Outlaws Never Die tour. A saloon set piece and over 20 performers bring an outlaw town to life on the award show stage.

The first song, “Cowgirl” takes place inside Cherie Lee’s saloon, as a rehearsed one-shot camera movement tracks Shaboozey through the scene, featuring unique points of discovery along the way. Dancers, stuntmen, and musicians fill the bar as they perform meticulously timed choreography, including fight sequences with breakable props.

When a bounty hunter presents Boozey’s bounty poster, the performance transitions outside for the second song, “High Noon.” Screens provide a set extension around the physical saloon, creating the effect of an entire western town. Gunna emerges from an old west carriage for his verse, and joins Boozey at the front of the stage.

Pyrotechnics, lighting, and set extension visuals blend together as Cherie Lee’s saloon is set ablaze for the grand finale.

The WastedPotential team worked closely with Tanisha Scott for movement and choreography, as well as Asaf Rodeh and Drew Taubenfeld for musical arrangement and timing adaptation.

Creative, Show Direction, & Design WastedPotential

Boozey x ❕WUNNA❕🥷🏻✝️

Creative Direction / Design:
Creative Producer: Ebony Madry
Vibe Coord:

Choreography:
Associate Choreographer:

MD: Asaf Rodeh Drew Taubenfeld Direction Music

Wardrobe:

Hair:
MU: Maxi

Casting Director:

Lighting:

VMAs Creative Producer:

Screens:

psbl

Stunt Coordinator: Michael Lehr

Casting Director:

Dancers:
M Y R O S I A (MUH-ROW-SHA)
Laura Pakasaar
Ileanna Hichez
Rolanda Catapano
Lilah De León 🇵🇷🇵🇦🇨🇳
RIC🅾️
Raphael “The Sandman” Thomas
JONATHAN REDAVID

Outlaws:
AD
Nick Baga
Marcus Allan Cobb
lonestaryak
FORRESTT
Slomo
Michael Trey

Stunts:
Sancho Martin
Malachi Mutakabbir
Gee Alexander

Musicians:
Kelley Poling
Ronald Pierson
Jonathan Byram

PM/Audio:

Credits continued in comments.

09/28/2026

Shaboozey x Gunna VMAs

Creative, design, and direction by WastedPotential

The creative direction and design for Jeezy’s Las Vegas residency at Planet Hollywood was built around celebrating the l...
09/23/2026

The creative direction and design for Jeezy’s Las Vegas residency at Planet Hollywood was built around celebrating the legendary career of “The Snowman.”

From the beginning, we wanted to lean into the juxtaposition of bringing snow to Las Vegas, using Jeezy’s iconic nickname as the foundation for the show’s visual identity. That concept evolved into a scenic landscape of sculpted snow mounds, housing a 50-piece orchestra and band that flanked the central performance area.

At the heart of the set, a large curved LED wall was framed with classic Vegas marquee bulbs, while oversized neon signage pushed the visual language further into the city’s iconic aesthetic.

The design paired the spectacle of Las Vegas with the story of Jeezy’s upbringing and career, creating a full-circle celebration of his journey and legacy in hip-hop.

That celebration extended beyond the stage. The residency was presented as a black-tie event, transforming the entire room and giving the night a sense of occasion worthy of an artist whose career has helped shape a generation of hip-hop.

Creative Direction, Show Direction, Design, Content, & Lighting Programming by

Creative Direction: Chadrick Fellers
Show Direction: Chadrick Fellers
Production Design/Set Design: Zachary Berget
Creative Producer:
Lighting Director: Nesta Garrick
Lighting Designer: Zachary Berget
Lighting Programmers: Jordan Baxter Noltner Tyler Scherbing
Visual Lead: Mike LaMartina
Animators: Victor Vargas
David Scarzone
Tatch Taboada
RAUL | Visual Artist Guilherme Henrique Mike LaMartina @ revilo_stuff
Media Server Operator: eyelok The Vizzy Qveen 👑
Technical Drafters: Ebony Madry Jacob Nguyen #80
Associate Design: Nick Proctor Zac

Tour Manager: Dmani Entertainment Group
Production Manager: Darcy Khan
Stage Manager: Stich
MD: Adam Blackstone
Conductor: Derrick Hodge
Playback: Danny Cheung
Vendor/Technicians: Fuse Technical Group
Photographer:

JWJ Enterprises
CEO: jeezy
COO: Na'eema
SVP Marketing/Partners: Chanel Green
Travel Coordinator: Janelle Ellzy

09/17/2026

AND IN BROOKLYN FOR COUNCIL HOUSE RAT TOUR

09/16/2026

esdeekid COUNCIL HOUSE RAT TOUR LIVE IN BROOKLYN

09/13/2026

RodWave DON’T LOOK DOWN TOUR OPENING NIGHT.

Live from Philadelphia, PA

09/09/2026

OUTLAWS NEVER DIE TOUR - Opening night in Phoenix, AZ.

Boozey Shaboozey’s Outlaws Never Die Tour

The Son of Spergy Tour design was centered around a single LED wall served as the main set piece, with dynamic lighting ...
09/07/2026

The Son of Spergy Tour design was centered around a single LED wall served as the main set piece, with dynamic lighting and rolling fog. A single camera feed dominated the screen, balancing the scale with raw intimacy. A live band and gospel choir, the only other on-stage elements, placed all emphasis on the music itself.

Management:
Matthew Burnett
Jordan Evans
Devante Browne

Creative/Show Direction:
Stage Design / Lighting Design: Zachary Berget
Camera Direction/Operation: alonzo
Creative Producer: Ebony Madry

Tour Manager/Monitor Engineer: Mike Rowland
Tour Coordinator: Matty Rigg
Production Manager: George Thoms
Stage Manager: / Casey Peterson
FOH Engineer: Cameron McLellan
Lighting Director/Programmer: Dakota Peak
Media Server Programmer/Operator: Collin Wilkey

Address

1 State Farm Drive
Atlanta, GA
30303

Website

Alerts

Be the first to know and let us send you an email when WastedPotential posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Sponsored

Share

Category