River Rat Parade

River Rat Parade The official page for the River Rat Parade brought to you by the N Quabbin Chamber of Commerce

04/11/2026

Thanks to all who participated! Please share your pictures!

If you need a ride for the River Rat Parade check out this offer from Dales towing!
04/09/2026

If you need a ride for the River Rat Parade check out this offer from Dales towing!

Anyone want a FREE ride?

As per tradition we will have atleast one of our tow trucks in the annual River Rat parade on 4/11/26
If any local charity's, clubs or organizations would like to utilize the space on our bed please reach out....other wise we will put something shiny on it!

04/09/2026

River rat parade this Saturday at 930 am!

Who is ready for a parade?Starting at 930 on lower School st down Main Street to Lord pond plaza.A great way to start th...
04/09/2026

Who is ready for a parade?
Starting at 930 on lower School st down Main Street to Lord pond plaza.
A great way to start the River Rat festivities!

04/06/2026

5 sleeps to race day! Here is the full schedule of AOTV's River Rat Race Coverage.

When to Watch!

Friday, April 10th at 7PM is the Friday Night Position Drawing, live from Athol Town Hall

RACE DAY - Saturday, April 11th
7:00 AM - A special Shining Lights with Bonnie Benjamin with the Athol Area YMCA on the 2026 Big Cheese 5K !
7:30 AM - Rewatch the Friday Night Drawing
9:30 AM - We're LIVE at the River Rat Parade sponsored by the North Quabbin Chamber and Visitors Bureau and the Athol Area YMCA 2026 Big Cheese 5K!
10:30 AM - A new interview with Jerry Whaland from Billy Goat Boats on boat making and River Rat Race history!
11:00 AM - Dave Flint, in memoriam video
1:00 PM - Live coverage of the Athol Orange River Rat Race!
5:00 PM - Live coverage of the River Rat Race awards ceremony.

Where to Watch!

As always, you can tune in to AOTV on Spectrum Channel 1301. If you have a Roku or Apple TV or a smart phone, install the Cablecast app and search Athol to find our live broadcast on your device. The stream is also live on aotv13.org

You can listen to race commentary on WVAO 105.9 FM on your radio, or download the RadioRethink app and search WVAO, or go to https://radiorethink.com/listen/wvao/

BIG NEWS!
We are pleased to announce a number of Western Massachusetts public access stations will be picking up the AOTV broadcast to bring the River Rat Race to other communities and hopefully inspire some new racers and race fans.

Bernardston / Northfield - Channel 1072
Erving - Channel 15 - Bernardston Northfield Community Television
Falls Cable - Channel 9 - Falls Cable TV
South Hadley - Channel 15 - South Hadley Community Television - SHCTV
Northampton - Channel 12 - Northampton Open Media
Montague - Channel 9 - Montague Community Television
(Keep an eye out, this list may grow!)

Special thanks to the The Athol Lions Club for putting together this amazing event every year and allowing us to be a part. Thanks to Frontier Community Access Television for volunteering time, equipment, and experience to the broadcast this year. Thank you to LearningTimes for lending us equipment, and Northampton Open Media for lending us access to Restream. Thank you to our amazing volunteers who will bring the race to your home!

Thank you of course to our generous sponsors for making our broadcast possible.

Sapphire Sponsors

Dean's Beans Organic Coffee Company

LifePath

Emerald Sponsors

Athol Savings Bank A Division of Cornerstone Bank — Athol Spirits — bankHometown — Big Daddy's RV Sales & Service — Community Foundation of North Central Massachusetts — Cornerstone Insurance — Landry Plumbing & Heating — Quabbin Valley Plumbing & Heating — Whipps Inc

Ruby Sponsors

Billy Goat Boats — Edward Jones — Greenfield Northampton Cooperative Bank — Hamshaw Lumber — Kimball-Cooke Insurance — North Quabbin Citizens Advocacy

04/05/2026
River Rat Parade Saturday April 11thIf your group or organization would like to participate Email Riverratparade@gmail.c...
03/19/2026

River Rat Parade Saturday April 11th
If your group or organization would like to participate
Email [email protected] for the link!

03/19/2026
Join us on Saturday April  11th for the River Rat Parade!To register send us an email Riverratparade@gmail.com
03/12/2026

Join us on Saturday April 11th for the River Rat Parade!
To register send us an email
[email protected]

04/12/2025

Due to the weather conditions in the downtown area of Athol and to allow the DPW and public safety to clear the roads, we have decided to cancel the river rat parade for this year.
 we understand that a lot of hard work went into your floats and displays, that being said this decision was not made lightly. 

04/12/2025

THIS WEEKEND!

🐀Saturday, April 12, 2025 is the day! River Rat 2025!🐀

Some things you should be aware of:

🧀The Big Cheese 5K road race will begin at 9:30am at School Street/Prospect Street

🚓The parade will begin immediately after, around 9:35am

🚫This means that School Street will be closed beginning at 8:00am

🚫Main Street will be closed from Chestnut Hill Avenue to Freedom Street beginning at 9:30am

🚫Exchange Street will be closed on both sides to Main Street beginning at 9:30am

⚠️Main Street and Exchange Street should begin to open back up around 10:30am at the earliest

🛶The canoe race begins at 1:00pm. Expect traffic congestion between 11:30am-1:30pm along Main Street to South Main Street

🚸Please be patient, plan another route, and pay attention for pedestrians. There will be a lot of foot traffic for the road race, parade, carnival, and beginning of the canoe race. Our number one priority is the safety of the public. We will have many officers out and about. You will be able to see them in their neon yellow uniform shirt if you should need any assistance.

🥳We hope everyone has a happy and safe River Rat! Good luck to everyone walking/running and paddling!

Address

80 Freedom Street
Athol, MA
01331

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