Pet Fair South East Asia

13/04/2026

💦🐾 A splash of joy, a paw of love!
This Songkran, let’s celebrate with happiness, laughter, and a little extra playtime with our furry friends 🐶💛
Because every moment is better with paws by your side.
Happy Songkran from PET FAIR SE ASIA! 🌼✨
Stay safe, stay cool, and enjoy the holidays!

07/04/2026

𝗩𝗼𝗶𝗰𝗲𝘀 𝗼𝗳 𝗣𝗲𝘁 𝗙𝗮𝗶𝗿 𝗦𝗼𝘂𝘁𝗵 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮: 𝗧𝗵𝗲 𝗦𝗵𝗼𝘄 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

The latest episode of Voices of Pet Fair South East Asia once again brings you fresh insights and unfiltered perspectives straight from industry leaders on the show floor in Bangkok.

For this edition, we wanted to know:
“𝘞𝘩𝘺 𝘥𝘪𝘥 𝘺𝘰𝘶 𝘤𝘩𝘰𝘰𝘴𝘦 𝘵𝘰 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘗𝘦𝘵 𝘍𝘢𝘪𝘳 𝘚𝘰𝘶𝘵𝘩 𝘌𝘢𝘴𝘵 𝘈𝘴𝘪𝘢?”

And here’s who is featured in this episode:

Eu Keong L. (Reading Bakery Systems)
Simone Borgia (Adragna Petfood)
Attilio Tarabusi (Petstars Srl)
Fabio Benedetto (Fargeco Petfood)
Bram van der Velden (United Petfood)

🎯 Real perspectives. Real insights. Real opportunities.

Ready to be part of the conversation in 2026?
Then secure your top location now for Pet Fair South East Asia (Oct 28–30): https://petfair-sea.com/for-exhibitors/book-a-stand/

31/03/2026

𝗧𝗵𝗲 𝗠𝗮𝗿𝗰𝗵 𝗦𝗵𝗼𝘄 𝗨𝗽𝗱𝗮𝘁𝗲 – 65% 𝗼𝗳 𝗦𝗽𝗮𝗰𝗲 𝗕𝗼𝗼𝗸𝗲𝗱

Pet Fair South East Asia 2026, taking place from October 28–30 at BITEC in Bangkok, continues to build strong momentum as a key international meeting point for the pet industry in Q4.

With seven months to go, 65% of the exhibition space has already been secured by well over 200 exhibitors, all aiming to expand their export footprint in high-growth markets through the show’s B2B buyer community, including importers, distributors, retailers, and veterinarians from 80+ international markets.

Country pavilions from the US, Canada, South Korea, Taiwan, China, Spain, and Japan have already been confirmed. In addition, a new Indian Pavilion is currently in development for 2026.

To explore the latest floorplan and available exhibiting options both within the regular floorplan and country pavilions, visit: https://petfair-sea.com/for-exhibitors/book-a-stand/

25/03/2026

𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝗲𝗰𝗹𝗮𝗿𝗲𝘀 𝗰𝗮𝘁𝘀 𝗮𝘀 𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘀𝘆𝗺𝗯𝗼𝗹𝘀

The Thai government has recently designated five native cat breeds as national symbols in the pet category, aiming to preserve their heritage and support the country’s creative industries. These breeds—Wichienmaat (Siamese), Korat, Suphalak, Konja, and Khao Manee—are recognized for their cultural, historical, and genetic significance to Thailand.

In this context, Pet Fair South East Asia’s data partner, TGM Research, has compiled key insights into Thailand’s cat market in the infographic below.

To access the full Thailand market report by TGM Research, visit: https://linktr.ee/tgmpetcareinsights_thailand

Apply 𝘋𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘤𝘰𝘥𝘦: 𝘗𝘌𝘛𝘍𝘈𝘐𝘙𝘚𝘌𝘈2026

23/03/2026

𝗩𝗼𝗶𝗰𝗲𝘀 𝗼𝗳 𝗣𝗲𝘁 𝗙𝗮𝗶𝗿 𝗦𝗼𝘂𝘁𝗵 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮: 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸 – 𝗧𝗿𝗲𝗻𝗱𝘀 & 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀

Our Voices of Pet Fair South East Asia series is back—bringing you fresh, unfiltered insights straight from industry leaders on the Bangkok show floor.

For this edition, we asked a simple but crucial question:
"𝙒𝙝𝙖𝙩 𝙩𝙧𝙚𝙣𝙙𝙨 𝙖𝙣𝙙 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨 𝙖𝙧𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙩𝙡𝙮 𝙨𝙝𝙖𝙥𝙞𝙣𝙜 𝙮𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨—𝙖𝙣𝙙 𝙩𝙝𝙚 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙖𝙨 𝙖 𝙬𝙝𝙤𝙡𝙚?"

Hear directly from:
Jaco Visser (DSM Nutritional Products)
Michael Boddington
Scott McLellan (Instrict Pet Food)
Ratchada Saebey (AFB International)

🎯 Real perspectives. Real challenges. Real opportunities.

Ready to be part of the conversation in 2026?
Then secure your top location now for Pet Fair South East Asia (Oct 28–30): https://petfair-sea.com/for-exhibitors/book-a-stand/

04/03/2026

𝗜𝗻𝗱𝗼𝗻𝗲𝘀𝗶𝗮 𝗥𝗲𝗽𝗼𝗿𝘁: 𝗔𝗦𝗘𝗔𝗡'𝘀 𝗳𝗮𝘀𝘁𝗲𝘀𝘁-𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁

In collaboration with the global research firm TGM Research, we provide pet industry decision-makers with actionable insights for the development of smart and well-informed market strategies.

This time’s spotlight: Indonesia – the fastest growing market within South East Asia.

K͟e͟y͟ ͟R͟e͟p͟o͟r͟t͟ ͟I͟n͟s͟i͟g͟h͟t͟s͟:͟

• Indonesian pet owners prioritize quality when choosing pet food, with health needs rising in importance.

• Cats outnumber dogs as the most common pets in Indonesia.

• Online channels and pet speciality chains now lead pet food and supplies purchase

👉Discover the Indonesia teaser report here: https://petfair-sea.com/asia-markets/southeast-asia-pet-market/indonesia-pet-market/

🚀Discover all available Indonesia market reports: https://linktr.ee/tgmpetcareinsights_indonesia

𝘙𝘦𝘱𝘰𝘳𝘵 𝘴𝘶𝘣𝘴𝘤𝘳𝘪𝘣𝘦𝘳𝘴 𝘤𝘢𝘯 𝘦𝘯𝘫𝘰𝘺 𝘢 𝘴𝘱𝘦𝘤𝘪𝘢𝘭 10% 𝘥𝘪𝘴𝘤𝘰𝘶𝘯𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘤𝘰𝘥𝘦: 𝙋𝙀𝙏𝙁𝘼𝙄𝙍𝙎𝙀𝘼2026

24/02/2026

𝗙𝗶𝗻𝗮𝗹 𝗖𝗮𝗹𝗹 𝗳𝗼𝗿 𝗘𝗮𝗿𝗹𝘆 𝗕𝗶𝗿𝗱 𝗥𝗮𝘁𝗲 – 𝘣𝘦𝘧𝘰𝘳𝘦 𝘪𝘵’𝘴 𝘵𝘰𝘰 𝘭𝘢𝘵𝘦

The Exhibitor Early Bird Rate for Pet Fair South East Asia 2026, taking place October 28–30 at BITEC in Bangkok, expires in just a few days.

With 8 months still to go until the show opens, nearly 200 companies have already secured their booth space by taking advantage of the discounted early bird rate.

Here are five reasons why they made the right choice:

• A 𝗕𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗕2𝗕 𝗽𝗲𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗲𝘃𝗲𝗻𝘁, with one of the very few fully B2B show concepts in Asia

• A truly international meeting platform attracting 𝗯𝘂𝘆𝗲𝗿𝘀 𝗳𝗿𝗼𝗺 80+ 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀

• A highly 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝘃𝗶𝘀𝗶𝘁𝗼𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 including importers, distributors, retailers, private label buyers, and veterinarians

• The ideal platform to strengthen partnerships and 𝘂𝗻𝗹𝗼𝗰𝗸 𝗻𝗲𝘄 𝗲𝘅𝗽𝗼𝗿𝘁 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀

• An online pre-show matchmaking platform for 𝗲𝗮𝗿𝗹𝘆 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻, supported by curated networking events

Secure your preferred booth location while preferential rates are still available.

👉 Enquire now for Early Bird Rate & floorplan options:

https://petfair-sea.com/for-exhibitors/book-a-stand/

16/02/2026

🧧🐎May this Lunar New Year open the door to new partnerships, innovation, and continued success. ✨

Pet Fair SE Asia wishes you prosperity, wisdom, and remarkable achievements in the year ahead.

11/02/2026

Thailand has experienced an unprecedented boom in pet ownership in recent years, with pet-friendly hotels, movie theaters, and other facilities increasingly on the rise. In a 30-minute documentary, NHK World Japan takes a closer look at Thailand’s pet boom and how the lifestyles of Thais are changing.

Thailand is experiencing an unprecedent boom in pet ownership, and pet-friendly hotels, movie theaters, and other facilities are on the rise. We explore how this is affecting local life.

06/02/2026

𝗠𝗮𝗿𝗸𝗲𝘁 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝗣𝗲𝘁 𝗙𝗮𝗶𝗿 𝗦𝗼𝘂𝘁𝗵 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮’𝘀 𝗙𝘂𝗹𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗗𝗮𝘁𝗮𝗯𝗮𝘀𝗲

Put your brand in front of the pet industry—long before the show opens and long after it ends.

Our digital advertising opportunities across the Pet Fair South East Asia newsletter and website give you year-round access to our full industry database of 50,000+ subscribers.

Why wait until the show floor opens to showcase your brand?
Start generating pre-show visibility and leads today with our targeted digital advertising solutions.

Enquiries: [email protected]

03/02/2026

𝗧𝗵𝗲 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗔𝗳𝘁𝗲𝗿𝗺𝗼𝘃𝗶𝗲 𝗼𝗳 𝗣𝗲𝘁 𝗙𝗮𝗶𝗿 𝗦𝗼𝘂𝘁𝗵 𝗘𝗮𝘀𝘁 𝗔𝘀𝗶𝗮🎬

“𝘐 𝘭𝘰𝘷𝘦 𝘵𝘩𝘦 𝘤𝘪𝘵𝘺. 𝘐 𝘭𝘰𝘷𝘦 𝘵𝘩𝘦 𝘴𝘩𝘰𝘸. 𝘐 𝘭𝘰𝘷𝘦 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘐𝘵’𝘴 𝘢 𝘸𝘰𝘯𝘥𝘦𝘳𝘧𝘶𝘭 𝘷𝘦𝘯𝘶𝘦. 𝘈𝘯𝘥 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘸𝘩𝘰 𝘩𝘢𝘴𝘯’𝘵 𝘤𝘰𝘮𝘦 𝘵𝘰 𝘗𝘦𝘵 𝘍𝘢𝘪𝘳 𝘚𝘰𝘶𝘵𝘩 𝘌𝘢𝘴𝘵 𝘈𝘴𝘪𝘢 𝘺𝘦𝘵, 𝘨𝘪𝘷𝘦 𝘵𝘩𝘪𝘴 𝘢 𝘨𝘰. 𝘛𝘩𝘦𝘳𝘦’𝘴 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘸𝘰𝘯’𝘵 𝘭𝘰𝘷𝘦.”
— Michael Johnson

In just 4 minutes, the Pet Fair South East Asia Aftermovie captures:

• the 𝗯𝘂𝘇𝘇 𝗮𝗻𝗱 𝗲𝗻𝗲𝗿𝗴𝘆 of the show floor
• the 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆 of its visitor profile
• the reasons 𝘄𝗵𝘆 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗼𝗿𝘀 𝗿𝗲𝘁𝘂𝗿𝗻 year after year
• and why 𝗕𝗮𝗻𝗴𝗸𝗼𝗸 𝗶𝘀 𝗮 𝗺𝘂𝘀𝘁-𝗴𝗼 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 every October for international pet industry stakeholders

Pet Fair South East Asia 2026, marking the show’s 5th anniversary, will take place 2͟8͟–͟3͟0͟ ͟O͟c͟t͟o͟b͟e͟r͟ ͟a͟t͟ ͟B͟I͟T͟E͟C͟,͟ ͟B͟a͟n͟g͟k͟o͟k͟,͟ ͟T͟h͟a͟i͟l͟a͟n͟d.

The upcoming edition is set to once again outperform previous years in terms of 𝘀𝗶𝘇𝗲, 𝗶𝗻𝘁𝗲𝗿𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗮𝗽𝗽𝗲𝗮𝗹, 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝗻𝘁𝘀’ 𝗥𝗢𝗜.

🎟️ Exhibitor Early Bird rates are still available until the end of February
👉 Don’t miss out — enquire now: https://petfair-sea.com/for-exhibitors/book-a-stand/

21/01/2026

🚀 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: 𝗞𝗶𝗰𝗸-𝗦𝘁𝗮𝗿𝘁 𝗬𝗼𝘂𝗿 2026 𝗔𝘀𝗶𝗮 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝘂𝗰𝗰𝗲𝘀𝘀

𝘛𝘩𝘦 𝘭𝘢𝘵𝘦𝘴𝘵 𝘗𝘦𝘵 𝘍𝘢𝘪𝘳 𝘚𝘰𝘶𝘵𝘩 𝘌𝘢𝘴𝘵 𝘈𝘴𝘪𝘢 𝘕𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳 𝘪𝘴 𝘰𝘶𝘵!

Dive into key insights on the show’s visitor & buyer profile, plus a closer look at Vietnam — one of SE Asia’s most promising pet markets for future growth.

Missed the latest edition? No problem — we’ve got you covered.
👉 Read it here: https://mailchi.mp/petfair-sea.com/petfairsea_newsletter_kickstartyour26asiamarketsuccess

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