07/03/2025
The influence of streaming services, films, and social media on travel choices has become undeniable, shaping how and where people choose to visit.
In late 2024 and early 2025, there was widespread anticipation of a surge in demand for Thailand, and in particular Ko Samui, driven by the popularity of The White Lotus, which was filmed there.
'Set-jetting' is when people travel to see filming locations.
