Kids & Toys Expo Saudi Arabia

Kids & Toys Expo Saudi Arabia Your strategic access to the leading market for the kids and toys industry in the Middle East!

22/04/2026

A new chapter is beginning.

As we evolve and expand our offering in Saudi Arabia, we will be transitioning away from the Kids & Toys Expo Saudi Arabia social channels as we bring everything together under one stronger, unified platform.

Introducing Sourcing Expo Saudi Arabia, the new home for Kids & Toys Expo Saudi Arabia, Gifts & Homeware Expo Saudi Arabia, and Stationery & Paper Expo Saudi Arabia, now also expanded to include Lifestyle and Home & Outdoor.

This move reflects the growing scale of opportunity in the Kingdom’s fast developing retail market, bringing multiple established product communities into one destination. For exhibitors and buyers, it means greater access, wider reach, and more efficient connections across key retail, distribution, and procurement networks.

We want to thank everyone who has been part of the Kids & Toys Expo Saudi Arabia journey so far. Your support has helped shape what comes next.

We are excited to continue this journey with you under Sourcing Expo Saudi Arabia. Please follow us there for all future updates, announcements, and opportunities.

This is not an ending, it is an expansion.

Grateful to have an industry expert like Abdulaziz Alnaghmoosh helping guide the toys and licensing sector through insig...
09/01/2026

Grateful to have an industry expert like Abdulaziz Alnaghmoosh helping guide the toys and licensing sector through insight, experience and a clear understanding of the market.

نعتز بوجود خبير في القطاع مثل عبدالعزيز النغموش، الذي يساهم في توجيه قطاع الألعاب والترخيص من خلال رؤيته المتخصصة، وخبرته الواسعة، وفهمه العميق للسوق.


Voices like Amer Bitar play an important role, his perspective brings clarity to where the kids and toys sector is headi...
08/01/2026

Voices like Amer Bitar play an important role, his perspective brings clarity to where the kids and toys sector is heading and highlights the value of stronger alignment across brands, distributors and creators.

وجود أصوات مثل عامر بيطار مهم في هذا المجال، لأن رؤيته تساعد على فهم المسار القادم لقطاع الأطفال والألعاب، وتسلّط الضوء على أهمية التعاون بين العلامات التجارية والموزعين وصنّاع المحتوى

We’re spotlighting testimonials from the leaders on our Advisory Board whose insights shape Kids & Toys Expo Saudi Arabi...
07/01/2026

We’re spotlighting testimonials from the leaders on our Advisory Board whose insights shape Kids & Toys Expo Saudi Arabia. Their perspectives keep the show aligned with real priorities elevating sourcing, safety, learning outcomes and growth across the Kingdom’s kids & toys ecosystem.

نسلّط الضوء على شهادات قادة القطاع من أعضاء مجلسنا الاستشاري، الذين تسهم رؤاهم في تشكيل معرض Kids & Toys Expo Saudi Arabia. وتساعد وجهات نظرهم في إبقاء المعرض منسجماً مع الأولويات الحقيقية للسوق، بما يدعم الارتقاء بمنظومات التوريد، ومعايير السلامة، وتعزيز التعلّم، وتعزيز النمو في منظومة قطاع الأطفال والألعاب في مختلف أنحاء المملكة.

We are excited to introduce the Advisory Board members for Kids & Toys Expo Saudi Arabia. This group brings hands-on exp...
15/12/2025

We are excited to introduce the Advisory Board members for Kids & Toys Expo Saudi Arabia. This group brings hands-on experience across toys, kids retail, sourcing, merchandising, brand development and licensing. Their input helps shape a stronger, more relevant platform for suppliers and buyers serving the growing children’s market across the Kingdom.

We are delighted to welcome:

Amer Bitar – CEO, BBM Licensing - Brings a cultural and strategic lens to brand licensing, connecting authenticity, aesthetics and commercial growth while supporting brands expanding across the Middle East and Africa.

Philippe Guinaudeau – CEO, Brand Trends - Delivers a data-led perspective on consumer behavior and brand performance, drawing on decades of global research experience across toys, licensing and entertainment, with insights spanning multiple age groups and markets worldwide.

Fadi Sabbagh Middle East & Africa, Brandhub -Contributes extensive expertise in consumer products and brand licensing across MENA, shaped by decades of leadership working with global entertainment brands and overseeing large-scale regional licensing portfolios.

Jossette Naiken – CEO, JBC Distribution - Provides expert insight into the mother, baby and family retail sector, combining investment banking experience with hands-on product knowledge and a strong commitment to sustainable, parent-focused solutions across the region.

Riad Aouad - Sales Director, Samaco Toy - Brings strong commercial leadership experience across Saudi Arabia, the GCC and the Levant, with a track record of building retail partnerships and managing high-value portfolios for international consumer and entertainment brands.

Abdulaziz Alnaghmoosh – Advisory Board Member & Industry Expert, Kids, Toys & Family Entertainment - Offers deep experience in international distribution, licensing and content development across anime, gaming, toys and consumer products, with a strong focus on expanding global IPs across Saudi Arabia, MENA and international markets.


24/09/2025

✨ What an incredible September it has been!

Last week in Saudi Arabia, we successfully wrapped up the inaugural editions of:
🖊️ Stationery & Paper Expo Saudi Arabia
🎁 Gifts & Homeware Expo Saudi Arabia
🧸 Kids & Toys Expo Saudi Arabia

Across 3 co-located shows and 3 unforgettable days, the Kingdom became the hub for creativity, commerce, and connection — bringing together thousands of visitors, 120+ exhibitors, 25+ expert speakers, and countless new partnerships and opportunities. 🤝

From buzzing show floors to powerful insights at The Creative Circle, these first editions marked the beginning of a new chapter for their industries in Saudi Arabia. 🚀

A heartfelt thank you to our partners, exhibitors, speakers, and visitors for making history with us. 💛

Here’s to shaping the future together — see you in 2026! 🎉

23/09/2025

✨ Throwback to Day 3!

The final day of last week’s trade show was full of energy, connections, and innovation! From discovering the latest products to forming new partnerships, the show floor was buzzing ⚡

📈 Deals were made, ideas exchanged, and inspiration sparked across every aisle.

✨ Throwback to last week at Kids & Toys Expo Saudi Arabia!The show floor was buzzing with excitement from the connection...
23/09/2025

✨ Throwback to last week at Kids & Toys Expo Saudi Arabia!

The show floor was buzzing with excitement from the connections made, deals signed, and partnerships formed, showcasing the strength and potential of the Kingdom’s fast-growing kids & toys market 🧸

From engaging workshops to inspiring insights at The Creative Circle, the inaugural edition created a platform where business and innovation truly began. 🚀

18/09/2025

🚨 Last Day to Visit!

It’s the final day of the Kingdom’s premier trade show for Kids & Toys Expo Saudi Arabia.

Don’t miss your final chance to:
🤝 Network with industry leaders
🛍️ Discover the latest products and innovations
📈 Source solutions to grow your business

📍 Riyadh Front Exhibition & Conference Center
🕓 4 PM – 10 PM

👉 Register to visit: https://shorturl.at/fawad

18/09/2025

🧸 Day 2 brought imagination to life with vibrant displays, interactive demos, and buzzing aisles filled with the latest in toys, games, and kids’ products.

From engaging workshops to meaningful business connections, it was a day of discovering new trends, exploring opportunities, and shaping the future of the Kingdom’s fast-growing toy industry.

And today is your final chance to be part of Saudi Arabia’s only dedicated kids and toys trade show. Don’t miss out on the products, partnerships, and possibilities waiting for you!

Register now: https://shorturl.at/fawad

📅 16–18 September 2025
📍 Riyadh Front Exhibition & Conference Center

🧸 Day 2 is in full swing!The excitement continues as buyers, suppliers, and global toy brands connect, collaborate, and ...
18/09/2025

🧸 Day 2 is in full swing!
The excitement continues as buyers, suppliers, and global toy brands connect, collaborate, and do business at the Kingdom’s only dedicated trade show for the kids & toys industry. ✨

Here’s what’s happening today:
🎮 Discover the latest in toys, games & children’s products
🤝 Build valuable partnerships with leading suppliers
💡 Get fresh ideas to innovate and grow your business

👉 Doors close tonight — register now: https://shorturl.at/fawad

📅 16–18 September 2025
📍 Riyadh Front Exhibition & Conference Center

Address

Riyadh International Convention And Exhibition Center
Riyadh

Website

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