25/06/2026
What if the next game you play was created specifically for you โ by an AI agent, on demand, from scratch?
Mihai Pohontu, CEO of Amber, sat down with Elena Enache at Techsylvania 2026 for one of the most expansive and forward-thinking conversations of the conference โ spanning the history of game development, the post-pandemic industry reset, and the radical possibilities that AI is unlocking for interactive entertainment.
Mihai's journey is anything but straight: political philosophy student turned QA tester in 1999, then VP & GM at EA Romania (one of the largest game studios in Eastern Europe), then Disney Interactive (600+ staff, 9 locations worldwide), then Samsung's emerging platforms, and now CEO of Amber โ a 900+ person global game development agency trusted by Amazon, Netflix, Roblox, Warner, and Disney.
At Techsylvania, he explored three things:
๐ฎ The industry reset โ California alone lost nearly 100,000 game development jobs in four years. Romania's โฌ160M gaming industry and 7,000 professionals are part of where those opportunities are being rebuilt.
๐ค AI in production โ From pipeline optimization and procedural level design to AI-assisted coding and asset integration, Amber is already using AI carefully and intentionally โ always with human art at the core, because gamers notice.
๐ The future that excites him most โ Games that respond to your choices, generate unique dialogue and situations, and create infinite replayability. And further ahead: an AI agent that doesn't just recommend games based on your preferences, but creates an entirely new game built just for you.
Small teams with the right AI tools will be able to create experiences that previously required 300โ400 people. The explosion of content is coming. And within it, there will be gems.
Knowledge is still everything โ because you need to ask the right questions. And creativity? It's the most adaptable thing we have.