It all Started with One man's Long Walk to Freedom
The idea for the Mandela Bangle was born out of more than just a need to provide ongoing funding for the Mandela Day Schools Library campaign, but out of a desire to directly influence the lives of those who are most affected by Poverty, inequality and HIV AIDS. The Bangle takes its name from Nelson Mandela's Long Walk to Freedom brand. He was pri
soner number 466, incarcerated in 1964. Inspired by the vision and leadership of Nelson Mandela, the Bangle is an African response to the global Poverty, inequality and HIV AIDS epidemic that invites the whole world to take the fight in hand. When you buy a Long Walk to Freedom Mandela bangle jewellery item (also known as a bracelet or wristband) you are not making a once-off donation to charity, you are helping to form a sustainable revenue stream that will benefit bangle craftsmen by creating jobs and uplifting skills as well as schools programmes to help prevent the spread of poverty, inequality and HIV AIDS. IT'S MORE THAN A FASHION STATEMENT. IT'S AN AFFIRMATION OF RESPONSIBILITY. The initiative is a uniquely South African one, making these fashion accessories and bangles with the valuable resources the country has - Copper, Silver, Gold and Platinum. The other precious resource South Africa has in abundance is the positive attitude of its people. What makes each bangle so special is that it creates jobs for some of our incredible people using their skill of African crafts - taking them off the streets and giving them access to healthcare and education. This jewellery trend fashion bangles and campaign is supported by international ambassadors from the world of sport and entertainment. THE BANGLE STORY
The journey started when the concept of converting corporate social responsibility into corporate social opportunity took hold. The business model were designed to generate jobs, skills and funds from the sales of bangles and accessories for children education via the Mandela Day School Library project of the bangle programme. By using people who suffer from poverty and inequality the most in the process of manufacturing we create hope, almost like having your cake and eating it. UPLIFTMENT
What makes each bangle so special is that it creates jobs for some of our incredible people - taking them off the streets and giving them access to healthcare and education. By taking these less fortunate people and giving them an opportunity to be part of the process of creating the bangle they are also given an opportunity to generate a sustainable weekly income. POTENTIAL SIDE
Over and above the benefits to the crafters affected by Poverty, HIV/AIDS and inequality through the production process, the Mandela bangle will on a global scale benefit people living who have less access to education via Nelson Mandela’s campaign known as Mandela Day and the Schools library project.
