APR CONNECT, APR's digital communications division, is organising Pakistan’s first influencer marketing conference – digi connect - in partnership with Coca-Cola and CEJ-IBA (Centre of Excellence in Journalism – Institute of Business Administration, Karachi). The aim of this conference is to look at the impact of new age digital marketing of content through influencers beyond metrics to make the
most out of these social celebrities. We are living in exciting times where the digital world is rapidly evolving. While both brands and influencers are keen on pursuing their goals and hitting big numbers, the qualitative side of it has been overlooked. digi connect aims to bring together international digital experts, corporate executives, PR and digital agencies, influencers and bloggers, and academia and students to share knowledge and best practices in digital content creation. Participants will learn about the conversational model, digital literacy and empowerment, freedom of expression and privacy, and the power of earned engagement.
