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To recognize those companies that exemplify best quality products, brands and services, the Global Awards for Business and Marketing Excellence was developed. To give salute to the best companies, brands, products and services which have demonstrate outstanding performance capability and innovative business and marketing practice. Also to give pride to Outstanding Individuals (Executives, Professionals & Entrepreneurs) that excel in their respective field of business, professional field, and respective arts & crafts, the Global Awards for Outstanding Executives was also conceived. This Recognition Program is a joint endeavors of Phil. Communication Events Management Inc., the Marketing Awareness Magazine and the Global Awards for Marketing and Business Excellence Council.
CRITERIA FOR CHOOSING
- PRODUCT /SERVICE QUALITY
Best quality and longevity must possess by the company/ products/ brands or services.
- INNOVATIVE MARKETING PRACTICES
A good and dynamic marketing campaign must possess by company/ products/ brands or services in achieving the best marketing and business practice that will create customer awareness. The company must have effective innovations which are in line with their respective field and industry.
- MARKET AWARENESS
A good reputation and market perception must possess by the company/products/brands or services and have the best customer impression.
- VALUE PRICING
The company/products/brands or services must observed fair market value or agreed exchange value, must set a product or service’s price based on the benefits it provides to consumers.
ELIGIBILITY
Based on the market research and survey made by PCEM INC.’s Market & Data Research Team, companies/products/brands or services being chosen must qualify in the standards and criteria used and will have the prerogative to be recognized in the Global Awards for Marketing and Business Excellence (GAMBE) and is conferred the ”Seal of Excellence” which can be use in their business promotion and marketing campaigns.
SELECTION SCHEME are conducted on bases of the nominations given by independent body from different field, industry, category and discipline. Extensive Market Research and Survey was conducted by PCEM INC.’s Market & Data Research Team through Word of Mouth, Telephone and Personal Interviews and Focused Group Research and Discussions.
Nominations forms are being given/ distributed during the event and in some events like seminars, exhibit and trade shows.
Selected companies, individuals and nominees are carefully evaluated by the Research committee then the results are being forwarded to event organizer.
Recipients are privileged to place their ads in the SMART BUSINESS ENTREPRENEUR MAGAZINE which could help them to create awareness and promotions about their company, product, brand and services which can lead to positive result and great volume of sales. The magazines are being given/ distributed during the awards night. Some copies are being distributed in some areas in Metro Manila and nearby provinces, news stand, commercial and government establishments nationwide. 5000- 10,000 copies every year are being published.
