09/06/2026
Xequals EMERGING GOLD - PRODUCTS Finalists
Wonderland Chocolate
Three Ingredients, Endless Joy
Wonderland Chocolate Founder Kate Necklen (pictured with Co-Founder Scott Necklen) took the simplest possible idea - three ingredients, no dairy - and ran with it.
Plant-based m!lk chocolate made from fine cacao, organic raw sugar and cashews, with adventure-park branding inspired by the 1907 Miramar Wonderland Park.
Two years in, the Lyall Bay chocolate maker is in 70+ New Worlds after the 2024 Emerge competition, and won Supreme Award at the 2025 Vegan Chocolate Awards for Pineapple Chews.
102% revenue growth says shoppers have noticed.
As Kate puts it, it's like W***y Wonka and Sir David Attenborough had a love child: three ingredients, infinite charm.
“Our mission is to make delicious plant-based confectionery that is joyful and better for animals and the planet.”
www.wonderlandchocolate.co.nz
www.instagram.com/wonderlandchocolatenz
www.linkedin.com/in/kate-necklen