Kells Wool

04/10/2026

Why choose Kells Wool?
A TEAM THAT UNDERSTANDS THE MARKET. 🐑

The wool market is constantly moving — and having the right people in your corner matters.

At Kells Wool our team brings local knowledge, industry experience and a clear understanding of what’s happening in the market.

From the woolshed to the auction room, we’re here to give you straight-up market insight, practical advice and the support to get the best possible result for your wool.

Local. Reliable. Independent.

We know wool.
We understand the market.
And we’re here for our growers.

Sell loyal. Sell local. Sell with Kells.

29/09/2026

Market Report
It wasn’t all doom and gloom at today Napier Independent Auction, with well-presented long hogget wool continuing to attract good attention from the trade.
Today’s market reflects levels last seen in May this year, highlighting the softer tone currently being experienced across the wool market.

Export Market
Orders have eased, with manufacturers treading carefully as they navigate the current economic conditions. China has also put the brakes on, adding further pressure to the market.
Despite the challenges, quality and well-presented wool continue to stand out and attract buyer interest. Preparation is KEY ALWAYS.

21/09/2026

LOCAL REPS. NORTH ISLAND COVERAGE. WHEN IT MATTERS. 🐑
Our wool reps are out on the road, supporting growers across the North Island — with local knowledge, Shed preparation, market insight and practical help when you need it.

Our Reps

📍 Kim Alquist — 022 0435834
King Country / Waikato
📍 Jess Williams — 021 340 099
Manawatū / Rangitīkei
📍 Maureen Chaffey — 021 486 717
Hawke’s Bay / Tararua

we show up when it matters.
Local. Reliable. Independent.
Sell loyal. Sell local. Sell with Kells.

16/09/2026

🐑 Want to stay up-to-date with the current wool market?

Register your email at: https://www.kellswool.co.nz/
Comment ' market update' and we will add you to the mailing list.

📈 What’s happening in the market
💰 Price movements
🐑 Buyer demand & competition
📍 Updates from our independent Napier wool auction

Local. Reliable. Independent.
Follow Kells Wool and stay in the loop.

16/09/2026

🐑 Want to stay up-to-date with the current wool market?

Register your email at:
https://www.kellswool.co.nz/
Comment ' market update' and we will add you to the mailing list.

📈 What’s happening in the market
💰 Price movements
🐑 Buyer demand & competition
📍 Updates from our independent Napier wool auction

Local. Reliable. Independent.
Follow Kells Wool and stay in the loop.

21/08/2026

https://www.facebook.com/share/1ENedTBbQy/

19/08/2026

INDEPENDENT WOOL AUCTION NAPIER
AUCTION COMMENTRY
With another cold snap in the mix, the market warmed up — and so did the bidding!
The majority of the Kells catalogue consisted of second-shear ewes and hoggets, with a lower-yielding offering overall. Despite this, it was great to see a solid lift in the average greasy price, bringing values back to April levels.
A positive day in the auction room, with stronger bidding and improved returns across the board

MARKET EXPORTS
BUYER ACTIVITY: Steady competition. Full clearance. Export demand was evident in the sale, with buyers back in the market and competing strongly across the offering. A lower supply over the past few weeks has kept the pressure on exporters, although a reset was needed after June levels rose too quickly for exporters to sustain it seems the market has adjusted with a gradual
increase.

17/08/2026

https://www.facebook.com/share/p/1Pea2cW7wE/

A big thank you to Kells Wool for their support as a Bronze Sponsor. 🐑

A trusted name in the wool industry, Kells Wool is committed to supporting New Zealand farmers and the rural sector. We're grateful for their support of the Hunterville Shemozzle.

📞 06 835 6174

12/08/2026

WOOL CREATES JOBS ...

https://www.facebook.com/share/p/1Bv2yQXcAu/

04/08/2026

Napier Wool Auction Market Report
AUCTION COMMENTRY
With the heat pump working overtime in Napier and snow falling across much of the country, Tuesdays market delivered a settled performance.
The buying bench was active and engaged throughout the auction, providing strong support across the catalogue. The catalogue was dominated by shorter hogget shears and oddments which weighted in on the lower average yield and greasy price.
Long wool types stole the show, attracting the strongest competition of the day and achieving firm prices. Long bellies and pieces also generated keen buyer interest, helping underpin a positive selling result.

MARKET EXPORTS
Buyer activity steady competitive bidding helping achieve a 96% clearance rate.
Current export market conditions continue to reflect China's reluctance to pay the elevated price levels reached at the end of the previous selling season. This cautious approach has had a flow-on effect. Global economic uncertainty also adding pressure to exports.