SGM

12/10/2026

200 teams. One title. 🏆

The YSC Post Season is locked in and the countdown is on. Bring your best football, finish the year on top and head into Christmas as 2026 champions.

Secure your spot 👉 https://youthsupercup.com.au/

12/10/2026

TAKING OVER THE CAPITAL! 🏆🔥

28 teams. Nearly 400 players. One unforgettable first edition of the ACT Youth Cup! ⚽

From the first whistle to lifting the trophies — thank you to every player, coach and family who brought the energy to Canberra! 🙌

Big thanks to and for backing the inaugural event.

Canberra, this is just the beginning! 👊

25/09/2026

🇳🇿 Auckland, SGM has arrived! 🏆

Last year, our New Zealand journey began with the inaugural Cambridge Cup. This year, the next chapter brings us to the country’s largest city, Auckland!

The inaugural Auckland Champions Cup is officially underway at Hibiscus Coast AFC — bringing our passion for grassroots football and memorable tournament experiences to another community in Aotearoa. ⚽🔥

For us, it’s about more than the matches. It’s bringing players, families and clubs together, creating a stage for young footballers to shine and making memories along the way.

A new city. A new stage. The same SGM energy.

Let’s go, Auckland! 🙌

18/09/2026

CASEY FIELDS 🔐

Confirmed and loaded for our South / East locations during this year's Schools Cup Invitational.

Are you ready?

--

The Schools Cup Invitational is designed to create an exciting tournament atmosphere for students across all year levels. With quality venues, competitive matches, streamlined scheduling and a professional event setup, schools can expect an unforgettable football experience both on and off the pitch.

schoolcups.com.au

18/09/2026

THE HOME OF THE MATILDAS 🔐

Locked in as our North / West location for this year's Schools Cup Invitational. Are you ready to compete where the pros do?

--

The Schools Cup Invitational is designed to create an exciting tournament atmosphere for students across all year levels. With quality venues, competitive matches, streamlined scheduling and a professional event setup, schools can expect an unforgettable football experience both on and off the pitch.

schoolcups.com.au

01/09/2026

Sports Group Melbourne (SGM) has today announced a new partnership with Sports Entertainment Network (SEN), naming SEN as the Official Media Partner of the organisation.

The partnership spans a suite of SGM's junior football events, including the Junior Champions League (JCL), Youth Super Cup (YSC), Junior Academy League (JAL), and the Shepparton Cup.

Learn more → http://linktr.ee/sportsgroupmelbourne

15/08/2026

JCL Finals in full flow!

14/08/2026

46,305 players. 3,500 teams. 5,956 coaches. 817 referees. 150+ staff. 560,000 supporters.

Every number has a story.

Every player has a journey.

Every club and academy has an identity.

Every competition creates moments.

This isn’t our football.

It’s YOUR FOOTBALL.

13/08/2026

This is more than a game.

It’s the players who live it.
The families who give up their weekends.
The coaches, clubs and academies who make it possible.
The moments you never forget.

At SGM, we’re proud to create the stage. But the game belongs to you.

Your club. Your academy. Your journey. Your moment. Your community.

This is 𝐘𝐎𝐔𝐑 𝐅𝐎𝐎𝐓𝐁𝐀𝐋𝐋.

A new campaign. A simple belief.

11/08/2026