11/09/2026
Droog presents Novogen, a compelling photographic project by the Hungarian artist Daniel Szalai, which explores the hidden relationship between humans, animals and the pharmaceutical industry.
Behind the production of certain vaccines is an unexpected workforce: chickens. In Novogen project Szalai enters the tightly controlled world of Novogen White hens, specially bred to produce eggs for the pharmaceutical industry.
The exhibition combines 166 individual portraits with photographs tracing the eggs through the production process, accompanied by extracts from corporate manuals and marketing materials. Set against a blue background, the hens appear somewhere between individuals, factory workers and commercial products.
Using a calm, precise visual language, Szalai examines how technology turns living beings into measurable units of production. At its heart lies a difficult paradox: the controlled lives of these animals contribute to saving human ones.
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ON SHOW WS Droog until November 9, 2026🔹