13/05/2026
Why Bimboās Bags Were Not Selling Even Though They Were Nice Bags
Let me tell you a short story about Bimbo.
Bimbo sells handbags online. Very nice bags. She posts them every day on Facebook ,Instagram and WhatsApp. Morning, afternoon, night⦠she is always active.
But she has no customers.
Some days she gets messages, other days nothing.
She starts feeling like maybe people are not ready to buy.
One day, she speaks to a mentor who asks her a few simple questions.
1ļøā£ Who are you selling to?
Bimbo pauses.
She realizes she has been posting to āeveryone.ā Students, men, random followers⦠anyone that sees her page.
But her real buyers are working-class women who need stylish, affordable bags for work and daily use.
So, she changes her focus.
Now, her content speaks directly to the right customers.
2ļøā£ What exactly are you selling?
Before, Bimbo just says: āBeautiful bags available.ā
But the mentor explains: people donāt buy ābags,ā they buy solutions.
So she refines her offer:
⢠Office bags that carry laptop + essentials
⢠Affordable stylish bags for working women
⢠Durable bags for everyday use
Now, people understand the value immediately.
3ļøā£ How are you communicating value?
Before, Bimbo only posted pictures.
Now she starts explaining:
⢠how the bag fits into a busy work life
⢠how it saves stress for working women
⢠how it blends fashion and practicality
People no longer just see bags...they see themselves using it.
4ļøā£ What is your system for turning attention into sales?
Before, people liked her posts and left.
Now, she adds:
⢠clear āSend DM to orderā
⢠WhatsApp ordering link
⢠price and delivery details
⢠limited stock urgency
So, interest now becomes action.
Bimbo didnāt change her product.
She changed her marketing structure.
And slowly, her sales became more consistent.
š Lesson:
In business, posting is not enough.
Real growth happens when you know:
⢠who you are selling to
⢠what you are selling
⢠how you communicate it
⢠and how you convert interest into sales