(Aim to Mend) 是一项关于“提倡不熬夜”的社会行销活动，由新纪元大学学院媒体研究系，2017年9月份公共关系实务课的 12名学生与一名指导老师所举办。而， A.M.是“Aim to Mend” 的缩写，Mend意指“修补” ，意思是若每晚持续熬夜，精神状态不佳的同时身体器官也会受损，以此呼吁大众是时候修补受损的器官了。
此次的公关实务课程活动，我们以“熬夜”作为主题，希望透过此活动，让社会大众，尤其是青年人进一步了解何谓“熬夜”。
“Aim to Mend，Time for Bed”（意思：修复身体不熬夜）是我们活动积极呼吁的口号，借此活动我们想传达的讯息分别是，让年龄介乎15至24岁的青年和经常会熬夜的职场人了解熬夜对他们的身体所带来的风险，同时为他们建立健康的生活方式以便减少熬夜对身体所带来的风险。此外，本活动也将提供青年避免熬夜的方法以及为A.M.公关活动筹集资金。
A
.M. (Aim to Mend) Public Relations Campaign is a social marketing event which talks about the awareness of staying up late. A.M PR Campaign is organised by students who are taking a course in Public Relations Campaign Planning offered in September 2017 by the Media Studies Department, New Era University College (NEUC). “A.M.” is the short form for “aim to mend”. If a person stays up late continuously for a long time, he will be in an unhealthy state of mind and his internal organs will be damaged at the same time. Hence, the objective of our campaign is to urge the public, especially the youth, to kick the bad habit of staying up late. Campaign focuses on the repercussions of ‘staying up late’. Through this campaign, we hope to educate the public about the consequences of staying up late. Our objectives are：
I. To inform the youth aged 15 to 24 and professionals who often stay up late about the risks of lack of sleep. II. To cultivate a healthy lifestyle in order to reduce the risks of lack of sleep. III. To recommend positive ways to avoid staying up late. IV. To raise funds for A.M. Public Relations Campaign.
