De Ruiter East Africa

13/05/2026

Our spray rose variety Pink Dimension® now is widely available in Kenya. Number of buds and its length make it popular among the growers.

10/05/2026

To all the amazing mothers — thank you for your dedication, compassion, and endless encouragement.
Today, we celebrate you and the impact you make every single day.

Happy Mother’s Day 🌹🌹💐 ❤️

01/05/2026

Today we honor the strength, resilience, and dedication of workers everywhere. From early mornings to late nights, your efforts keep the world moving forward.

Let’s continue to stand for fairness, dignity, and opportunity for all. 💪🌍

24/04/2026

Bahati®has started growing well at Azali Roses. An article released by FloralDaily recently.

Azali Roses, operating at high altitude in Kenya, reports very positive early results with the rose variety Bahati® by Genviv, represented by De Ruiter. According to General Manager Rathan…

14/04/2026

Closer to the Grower: The People Behind De Ruiter’s Expertise in Kenya

Local expertise, trials, and grower collaboration support reliable rose production, guiding variety selection from testing to full commercial success.

In Kenya, rose production is not defined by one condition but by many. From higher-altitude farms producing longer stems for premium markets to mid-altitude production supplying retail programs, the country operates across a range of growing environments that shape how varieties perform and where they are positioned.

For De Ruiter, this diversity is not a challenge to work around. That is why local presence matters. Understanding how a variety behaves in Naivasha is different from how it performs in other regions, and that difference is where decisions are made.

Read the full story on Thursd:
https://thursd.com/articles/people-behind-de-ruiters-expertise-kenya

14/02/2026

This Valentine’s Day, say it with flowers that speak straight to the heart. Happy Valentine’s Day.

04/02/2026

A quick look at the beautiful Rhodos® roses — video shared from PJ Dave Flora for this Valentine’s season! 🌹✨

23/01/2026

Thank you Thursd. for the coverage of our Open Days. These events are great opportunities to connect with industry players, discuss market trends, and highlight how De Ruiter can assist them in choosing the right varieties...

A showcase of their different established, new, and other upcoming varieties.

09/01/2026

Among all the varieties available, these are De Ruiter’s trending varieties this season. Visit DREA between 14th-16th January 2026 for our first annual open days at Naivasha Show-house.

09/01/2026

We are excited to welcome you for our first annual open days between 14th - 16th January 2026 at Naivasha showhouse.

Visit our open days to see what's new for you!

Thank you Thursd. for this article.

The Open Days are really beneficial for anyone in the flower industry.

22/12/2025

From all of us at De Ruiter East Africa, we wish you a Merry Christmas and a Happy New Year! Thank you for being part of our journey — here’s to new beginnings and continued success in the year ahead. ❤️