Social Football Summit

01/06/2026

More moments from SFS Snack Budapest together with Football Benchmark. ⚽📊

An afternoon that brought together leading international stakeholders from across the football industry for high-level discussions, networking and exchange on the future of European football, on the eve of the UEFA Champions League Final.

From financial sustainability and club growth models to governance and player welfare, Budapest became a meeting point for clubs, institutions, leagues and industry leaders from across the game.

A great atmosphere, outstanding audience and valuable conversations throughout the event.

🇭🇺 Budapest | Marriott Hotel



🎤 Mirwan Suwarso (Como 1907), Andrea Traverso (UEFA), Maheta Molango (FIFPRO & Professional Footballers'​ Association (PFA)), Alberto Colombo (European Leagues), Andrea Sartori (Football Benchmark), Riccardo Nasuti (SFS - Social Football Summit), Pedro Pinto 🙏 🔝

29/05/2026

A great afternoon in Budapest at the Marriot Hotel for SFS Snack Budapest together with . ⚽📊

Some moments from “The Business of European Football: Growth, Value, and Sustainability”, bringing together leading voices from across the football industry ahead of the UEFA Champions League Final weekend.

Thanks to everyone who joined us in Budapest. 🇭🇺

- 🎤 Moderator -
- Andrea Sartori — Founder & CEO,
- Andrea Traverso — Executive Director of Financial Sustainability & Research,
- Mirwan Suwarso — President,
- Maheta Molango — Board Member, & CEO,
- Alberto Colombo — Managing Director / General Secretary,
- Riccardo Nasuti —

28/05/2026

𝐇𝐞𝐥𝐥𝐨 𝐁𝐮𝐝𝐚𝐩𝐞𝐬𝐭! 🇭🇺

Can’t wait for tomorrow at Snack in Budapest — “The Business of European Football: Growth, Value, and Sustainability”, ahead of the UEFA Champions League Final.

📍 Marriot Hotel, Budapest
🕒 12:45 pm - 16:00 pm

See you tomorrow, ⚽📊

28/05/2026

Football Benchmark’s annual report “𝐓𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐄𝐥𝐢𝐭𝐞 𝟐𝟎𝟐𝟔: 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐥𝐮𝐛𝐬’ 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧:” is now out. 📖

Football Benchmark’s annual report was published today and will be presented live in Budapest during the SFS Snack Budapest event, “𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥: 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐕𝐚𝐥𝐮𝐞, 𝐚𝐧𝐝 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲”, held ahead of the UEFA Champions League Final, bringing together leading stakeholders from across the football industry.

The report provides key insights into the enterprise value of Europe’s leading football clubs and examines the trends shaping growth, investment, and financial sustainability across the game. 📊

Read the full report at the link below. 🔗

Real Madrid CF reach record €7.7 billion Enterprise Value in Football Benchmark’s 2026 club valuation ranking.

28/05/2026

𝐓𝐚𝐥𝐤𝐢𝐧𝐠 𝐚𝐛𝐨𝐮𝐭 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐢𝐬 𝐞𝐚𝐬𝐲. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐭 𝐢𝐬 𝐚 𝐜𝐨𝐦𝐩𝐥𝐞𝐭𝐞𝐥𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐬𝐭𝐨𝐫𝐲 ⚽🌱

The difference between a club with a genuine ESG journey and one that just uses it for PR lies entirely in method, tools, and hard data. Sustainability cannot be treated as an isolated "special project" or a marketing footnote anymore. It must be embedded into the club's core strategy.

On the commercial and financial front, a robust ESG profile attracts premium sponsors, optimizes the cost of capital, and opens doors to big investors. For this to work, however, ESG topics must sit on the Board agenda right alongside sporting and financial results.

Transitioning from intentions to metrics requires a structured approach: a double materiality analysis to map what matters, a clear roadmap, and specialized technology to track everything. Manual spreadsheets just won't cut it if a club wants to stand up to scrutiny from UEFA or investors.

In the modern football industry, an ESG competitive advantage cannot be bought. It must be built. 🏆

📰 The article:

The difference between a club with a genuine ESG journey and one that merely uses ESG as a communication tool lies entirely here: in the method, the tools, and the numbers. Not in the intentions.

28/05/2026

𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥: 𝐆𝐫𝐨𝐰𝐭𝐡, 𝐕𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 🇭🇺📈

Tomorrow in Budapest, Football Benchmark and will welcome key leaders from across the football industry for an exclusive afternoon dedicated to the economic and strategic future of the European game ahead of the UEFA Champions League Final.

Through keynote sessions and panel discussions, industry experts will share insights on club valuations, sustainable development, governance challenges and the changing dynamics shaping football today.

📍 Marriott Hotel, Budapest
🗓️ May 29th | 12:45 PM – 4:10 PM

The event will also feature the presentation of Football Benchmark’s annual report:
“Football Clubs’ Valuation: The European Elite 2026” 📊

🎤 The event, moderated by Pedro Pinto, will bring together leading voices from across the football industry, including:
- Andrea Sartori — Founder & CEO, Football Benchmark
- Andrea Traverso — Executive Director of Financial Sustainability & Research, UEFA
- Mirwan Suwarso — President, Como 1907
- Maheta Molango — Board Member, FIFPRO & CEO, PFA
- Alberto Colombo — Managing Director / General Secretary, European Leagues
- Gianfilippo Valentini — CEO & Founder, SFS

📄 Full programme & speakers: https://www.socialfootballsummit.com/en/sfs-snack/budapest-2026/

26/05/2026

𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐢𝐬 𝐬𝐡𝐚𝐩𝐞𝐝 𝐛𝐲 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐯𝐚𝐥𝐮𝐞 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲. 🇭🇺 📈

On May 29th in Budapest, Football Benchmark together with will host an afternoon dedicated to the business of European football ahead of the UEFA Champions League Final.

Executives, league representatives and football stakeholders from across Europe will discuss club valuation, sustainable growth and the evolving future of the game.

📍 Marriot Hotel, Budapest
🗓️ May 29th | 12:45 PM – 4:10 PM

Featuring the presentation of Football Benchmark’s annual report “𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐂𝐥𝐮𝐛𝐬’ 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧: 𝐓𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐄𝐥𝐢𝐭𝐞 𝟐𝟎𝟐𝟔”. 📊

📄 Read the full programme and speakers 🔗 https://www.socialfootballsummit.com/en/sfs-snack/budapest-2026/

26/05/2026

Budapest, see you very soon 🇭🇺

is touching down in the Hungarian capital for a deep dive into “𝐓𝐡𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐟𝐨𝐨𝐭𝐛𝐚𝐥𝐥: 𝐠𝐫𝐨𝐰𝐭𝐡, 𝐯𝐚𝐥𝐮𝐞, 𝐚𝐧𝐝 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲”.

Ahead of the UEFA Champions League Final, we’re bringing together key voices in European football to explore value, growth & sustainability in the game.

🗓️ May 29th 2026
📍 Marriot Hotel, Budapest

Football Benchmark 🤝 SFS Snack Budapest

Find out more 🔗 https://www.socialfootballsummit.com/en/sfs-snack/budapest-2026/