MIDO Exhibition

02/09/2026

From the runway to the red carpet, eyewear is stepping into the spotlight and proving that the right frame can make a statement all on its own.

Once associated with being nerdy and the cause for name calling, glasses have been redefined as a fashion statement through pop culture.

25/08/2026

Rimless glasses are rewriting their own story.
No longer confined to a formal aesthetic, they are finding new space in contemporary fashion through versatility, minimalism and timeless appeal.
Proof that great design doesn't always need to be seen to be noticed.

Discover how rimless glasses have evolved from office essentials to stylish partywear, blending comfort & fashion.

11/08/2026

Alcune forme diventano iconiche e vanno ben oltre le tendenze.
Gli occhiali che hanno segnato la storia dello stile mantengono intatta la loro identità e dimostrano che il design più autentico sa resistere al tempo.

Con questi 10 modelli di occhiali da sole si andrà sempre sul sicuro

06/08/2026

What makes sunglasses part of everyday life?

According to a recent study by The Vision Council, the answer goes beyond style. Comfort, fit and personal habits all play a key role in shaping the way people choose and experience eyewear.

The most meaningful designs combine functionality and aesthetics, reflecting people’s needs and lifestyles.

The Vision Council released Focused inSights: Beyond UV Awareness, a new research report examining why 37% of U.S. adults, approximately 82 million people, do n

20/07/2026

The coolest shades for football’s biggest stage: !

From Lamine Yamal celebrating Spain’s triumph to the many familiar faces spotted throughout the tournament, one thing was clear: eyewear remains the ultimate finishing touch.

13/07/2026

From the court to the stands, Wimbledon is always a showcase for summer style.
As we celebrate Jannik Sinner’s historic victory, the tournament once again highlighted the unique connection between sport and style. Every year, celebrities, athletes and guests bring their own interpretation of fashion: among tailored looks, timeless elegance, and contemporary trends, eyewear remains one of the accessories that best reflects personal identity.

09/07/2026

Linee morbide, fascino senza tempo. Gli occhiali da sole ovali si distinguono per la loro versatilità, coniugando ispirazione rétro ed estetica contemporanea.

Impossibile resistere al loro fascino rétro. Sottili e leggermente allungati, gli occhiali da sole ovali sono il modello che sta bene a chiunque

02/07/2026

Le tendenze cambiano, ma alcuni design continuano a lasciare il segno. Il ritorno delle montature tonde oversize per l'estate 2026 conferma il valore di forme capaci di reinventarsi nel tempo, mantenendo intatta la propria forza espressiva.
Un esempio di come l'occhialeria continui a trovare un equilibrio tra innovazione, personalità e fascino senza tempo.

https://www.iodonna.it/moda/tendenze/2026/05/24/occhiali-da-sole-tondi-tendenza-moda-estate-2026/

01/07/2026

The collections may have taken center stage, but eyewear quietly completed the picture. Milan and Paris Men’s Fashion Week reminded us that the right frame is often the finishing touch.

26/06/2026

Sustainability is increasingly becoming an integrated part of innovation in eyewear.
New materials, responsible production processes, and a growing focus on long-term impact are helping reshape the future of the industry.
A transformation that extends far beyond the product itself.

Sustainability is gaining traction across the optical industry, with growing emphasis on eco-conscious materials, production methods, and practice-level initiatives. Here, a look into how brands and providers are integrating greener approaches—from recycled and bio-based frames to reduced-waste op...