Design Battle

22/06/2026

17/06/2026

A few frames from a place where creativity, ideas, and people come together.

Spent the day at Digital Design Days , surrounded by designers, creators, and innovators sharing not only their work, but also the stories and thinking behind it.

My biggest takeaway?
Great design is never just about aesthetics. It’s about curiosity, communication, and the courage to keep asking questions.

Grateful for the inspiration, conversations, and the reminder that learning never really stops. 🚀

Swipe through for some highlights from the event ➡️

16/06/2026

Everyone’s an «AI creative» now.
Viktor Shkurba was doing it before AI was a buzzword.

Long before generative AI took over every pitch deck, he was already working with data, algorithms, and machine analysis inside creative projects. He calls it Creative Data — and still considers it one of the most interesting directions in the industry.

But the part that actually sets him apart isn’t the timing. It’s the questions he starts with.

Most creative work starts with «how do we make this beautiful.» ISD’s cases under his lead start with something else entirely:

«Can this even be done?»

How do you train AI to spot propaganda?
How do you build the world’s largest CV?
How do you get people to physically interact with a space through technology?

That’s less like an agency, more like a lab.

Unpacking the surprising stories behind our jury, don’t forget to subscribe

15/06/2026

Inspiration time 🤓

11/06/2026

Snapchat broke every UX rule you were taught. And it outlived every app that followed them perfectly.

No onboarding. Hidden gestures. Content that vanishes. A camera where the feed should be.

By the book? Terrible design. In reality? One of the stickiest products ever built.

The insight nobody talks about: friction isn’t always the enemy. Snapchat made its interface hard to learn on purpose — and that difficulty became identity. Figuring it out felt like joining a club. Suddenly the «bad UX» was the feature.

The streaks? Not a social feature. Pure loss aversion. You’re not opening the app to connect — you’re opening it to not lose something. That’s a different kind of motivation entirely, and it works every morning without fail.

And the disappearing content didn’t weaken engagement — it removed the pressure of permanence and made people post more, not less.

We spend so much time making things obvious and frictionless. Snapchat is a 15-year reminder that sometimes the counterintuitive move is the right one.

09/06/2026

A typography set for those who believe details make the design.

Saving this for future projects and endless inspiration ✨

08/06/2026

•
•