The Data Appeal Company

09/09/2026

💬 What is AI telling travellers about your destination?

The answer may be shaped by what travellers themselves say online.

As AI platforms draw on reviews, social media and other user-generated content to answer travel questions, online reputation is becoming an increasingly important part of destination visibility.

It’s no longer just about being found. It’s about understanding the story AI is telling about your destination, and what’s driving it.

Our latest article explores why reviews matter in AI search, and how destinations can turn them into an opportunity to strengthen their visibility and reputation.

Learn how reviews shape what AI says about your destination, what you can do about it, and how to understand whether it's working or not.

08/09/2026

While the escalation of the Iran-US conflict in February triggered an immediate shock to travel sentiment and hotel demand, subsequent developments appear to have had a more limited impact.

As conditions stabilised, demand showed signs of recovery, suggesting that travellers may be progressively recalibrating their perception of regional risk.

Strong air connectivity, diversified source markets and established tourism ecosystems could help support this recovery. At the same time, growing travel demand from Asia presents a further opportunity for GCC destinations in the months ahead.

But how resilient has demand really been, and what do the latest data tell us about the GCC’s recovery potential through the end of 2026?

Learn more in our latest analysis. ⬇️

Travel demand across the GCC Destinations has shown a notable capacity to adapt to the Iran-US conflict. Read the full analysis.

07/09/2026

When does extreme heat remain a minor disruption? And when does it start to reshape how travellers perceive a destination?

As heatwaves become more frequent, longer and less predictable, their impact may go beyond immediate discomfort.

Our latest analysis explores how extreme heat is influencing climate perceptions across Mediterranean tourist destinations, which destinations show the greatest sensitivity, how different source markets respond, and when short-term shifts could signal a longer-term risk for destination reputation and appeal.

Get your free copy to explore the full analysis!

The recurring heatwaves in Mediterranean destinations in recent years influence travellers' perceptions: read the full report

24/08/2026

A major event can do more than attract visitors: it can reshape tourism flows, extend the season and create new opportunities for destinations.

⛵ Sardinia is a clear example. In May 2026, the island hosted the Louis Vuitton 38th America's Cup Preliminary Regatta Sardinia – the first event on the – bringing one of the world’s most prestigious sailing competitions to the Gulf of Angels in Cagliari and placing the spotlight on a destination traditionally associated with summer tourism.

But beyond the spectacle, what impact did the event actually generate?

To answer this question, we analysed, in collaboration with our travel spend intelligence partner Mastercard, how the event impacted key aspects of destination performance.

Explore the findings. ⬇️

Discover how travel intelligence measured the impact of the America's Cup Preliminary Regatta in Cagliari.

18/08/2026

E se il futuro dell’enoturismo italiano passasse anche dal mare? 🍷

Il turismo enogastronomico coinvolge oggi circa 18 milioni di italiani, 4,5 milioni in più rispetto al 2024. E a cambiare non sono solo i numeri, ma anche le destinazioni che entrano nei desideri dei viaggiatori: 4 delle 5 mete enoturistiche più desiderate sono costiere o vicine al mare.

Cinque Terre e Salento guidano la classifica (20%), seguite da Chianti (19%), Costiera Amalfitana ed Etna (18%).

È il segnale di un enoturismo sempre più integrato nella vacanza: il vino si combina con il mare, il paesaggio, la gastronomia e la scoperta del territorio, trasformando la visita in cantina e la degustazione in parte di un’esperienza più ampia.

Per le destinazioni, questa evoluzione rappresenta un’opportunità concreta: mettere in relazione costa ed entroterra, valorizzare le diverse componenti dell’offerta e distribuire meglio flussi e valore sul territorio.

Un cambiamento che viene raccontato dal nuovo Rapporto “Gli italiani e le esperienze enoturistiche”, a cura di Roberta Garibaldi, in collaborazione con Ascovilo e Data Appeal.

Leggi di più su WineNews. ⬇️

Rapporto di Roberta Garibaldi con Ascovilo e The Data Appeal Company: Cinque Terre, Salento, Chianti, Costiera Amalfitana ed Etna mete... ➤ Leggi l'articolo

12/08/2026

The Latin American market continues to be one of the most promising growth opportunities for European destinations.

But what really motivates these travellers? Which destinations are capturing the strongest demand? And how are travel behaviours evolving?

Our latest report analyses travel demand from Argentina, Brazil, Chile, Colombia and Mexico across Europe's leading destinations, revealing emerging opportunities and key trends that can help DMOs and tourism operators better understand and attract this growing market.

➡️ Download it for free: https://tinyurl.com/yxxdxvyu

10/08/2026

Looking for something worth reading this summer?

We’ve put together a selection of five articles we’ve recently worked on, exploring key trends and insights shaping tourism today.

Here's our summer reading list:

🔹 7 Megatrends Reshaping International Tourism in 2026: https://tinyurl.com/47w8pc99

🔹 Measuring the impact of events as a growth driver for destinations: https://tinyurl.com/3wm3yzez

🔹 European Travelers Seek Active and Nature-Led U.S. Itineraries: https://tinyurl.com/yzr5rvnh

🔹 The 7 travel tech trends that will matter in 2026: https://tinyurl.com/y7exhf8w

🔹 Air connectivity: The strategic layer of tourism intelligence: https://tinyurl.com/2t48mjd8

Which one will you read first? 📖

07/08/2026

Destination choice is no longer just about the place. It's increasingly shaped by the experience travellers want to have.

Concerts, sporting events, festivals and cultural moments are becoming primary travel motivations, influencing where people go and when.

This shift is redefining how destinations compete for visitors, moving strategy away from simply promoting a place, and toward creating the kind of experiences that generate lasting value.

Our CMO, Carlos Cendra, explored this shift with fellow industry experts in a recent LinkedIn Live hosted by

Fueled by pop culture, sports, and social media, travelers are increasingly picking the experience first and then letting that dictate the destination.

30/07/2026

Every summer, concerts, festivals, sporting and cultural events bring Southern Europe's destinations to life, attracting millions of visitors. But a successful event is about much more than attendance.

Our new report looks at event trends and impact across Spain, Italy, France, and Greece – exploring how type, timing, and scale shape tourist flows, spending, and destination appeal.

The goal? Helping DMOs move beyond event programming and toward an effective event management strategy – one that creates value at the right moment, while balancing destination capacity, visitor experience, and community needs.

⬇️ Download the full report for free!

Explore Southern Mediterranean summer events trends, their impact, and how destinations can plan for greater visitor and community value.

29/07/2026

How much can FIFA World Cup visibility really be worth to a tourism destination?

🇨🇻 For Cabo Verde, the answer goes far beyond media exposure.

As the national team captured global attention during its World Cup run, interest in the archipelago did not simply grow: it quickly turned into a tangible increase in flight bookings.

We analysed the data to measure the scale of this impact on tourism demand, looking at booking trends, source markets and shifts in seasonality.

A powerful example of how a major sporting event can turn a moment in the global spotlight into real travel demand and lasting opportunities for a destination.

Around Cabo Verde's first matches, flight bookings to the destination rose significantly yoy. Read the full story.