26/07/2025
Consumer trust in private labels is now mainstream—store-brand sales surged to $271 billion in 2024, up 3.9% YoY, outpacing national brands by nearly 4%. Global insights reveal over 53% of consumers now prefer private labels to name brands.
This isn’t just a cost play—it’s a market evolution.
Sources: globaldata.com, privatelabeltan.com, wonnda.com, plma.com, retaildive.com, businesswire.com