12/05/2026
In a fiercely competitive global market, India's localisation strategy cannot afford to be anything less than precise.
๐๐๐ฒ๐ฒ๐บ ๐๐ต๐ฎ๐ป๐ป๐ฎ, Lead Strategy, vivo India, at Mobile India Expo 2026, makes a critical point: with intense global competition and little room for error, India needs a calibrated, responsible approach to localisation that attracts sustained investment and drives long-term, scalable growth.
Where do you stand on this? Let us know in the comments. ๐