Footage of a sports event is more than the story of the highs of winning and lows of not. Around the racing core, there are a myriad other stories; athletes, technology, physical demands, training and nutrition, venues, spectators – which can produce many features for broad appeal. Enthralling footage is fascinating and compelling viewing for a diverse audience, from youth to the mature viewer, ex
pert to recreational fan. Music, narrative, audio and graphics are all also key strategies in telling the story, and we work with some of the best talents and creative specialists. We advise rights holders on ways to maximize the value of their assets through distribution of their video content. Media distribution is the connection between client (event, business, sponsor, organizer) and the customer. The internet has expanded how viewers consume content, enabling them to watch what they want, when they want and where they want. Digital strategies are central to distribution, and ICARUS Sports’ integrated approach helps our clients navigate the intricacies of traditional broadcast, interactive and online channels. Working alongside our Production team, our Distribution team provides a seamless solution for both rights holders and broadcasters worldwide. ICARUS Sports has developed a personal relationship with the vast majority of broadcasters worldwide, and it is this relationship which enables us to work with events and maximise the return on investment to our clients. Whether with rights-holders or representatives of rights-holders, our team has the expertise to enhance existing relationships and establish new ones. We are renowned as a reliable service provider. ICARUS Sports offers cost effective branding and positioning within outdoor sports in fast growing markets. We manage the global media and commercial rights for numerous sports events, providing strategic advice and sponsorship activation programmes, connecting international brands with a high end sports audience. Distinguishing your brand from its competitors and standing out in the business world and over the years we have helped several brands become leaders in their market. Whether you want to promote an existing product, give it a new identity or develop a new production, our expert team will have a range of innovative and sustainable concepts to inspire. Promote your Brand
– we can advise you how to promote your brand and leverage media opportunities to bring your brand to the forefront. Promotional Videos
– are essential marketing tools for any company, providing a showcase for services, products, brand or other aspect of your business. We provide cost effective and unique videos which will make you stand out, engage your audience and maximise return on investment. Brand Inclusion on TV Shows
– we offer brand positioning on our TV Shows to help build effective communication, whether subtle inclusion or bold statement, to attract and inform the consumer.
