Hell of the Ashdown

05/11/2025

10am today registration for HOTA’26 opens up - ready to dance with the Devil?

The Hell of the Ashdown (HOTA) is an iconic sportive which marks the start of the cycling season and is regarded as one of the UK’s toughest, most demanding cycling events. The 102km route has just over 1750 metres of climbing taking on a number...

30/10/2025

HOTA 2026 on sale in less than a week!

Registration Opens: 10am, Wednesday 5th November
HOTA'26: 08.00am, Sunday 22nd February 2026
Remember - HOTA sells out within 24 hours!
www.helloftheashdown.cc
https://flammerougeevents.eventrac.co.uk/e/hell-of-the-ashdown-hota-sportive-12299

The Hell of the Ashdown (HOTA) is an iconic sportive which marks the start of the cycling season and is regarded as one of the UK’s toughest, most demanding cycling events. The 102km route has just over 1750 metres of climbing taking on a number...

08/07/2025

End Your Season on a High
Ride the Angel of the Ashdown

Sunday 28th September 2025

The perfect end-of-season challenge is here - the Angel of the Ashdown follows the legendary HOTA route – 100km of Kent & Surrey’s toughest climbs and most scenic back roads. Think Toys Hill, The Wall (Kidds Hill), Col de Groombridge and more.

Start and finish at The Velo Barn, Westerham, then refuel with a free burger and beer on us.

No ice, rain or snow - think shades, sun and fun!

Ride out the year in style – sign up now and finish your season with wings.

Full details: https://flammerougeevents.eventrac.co.uk/e/angel-of-the-ashdown-13616

24/02/2025

Wow that was a blast yesterday!! Chapeau to all our HOTA'25 riders for battling their way around the circuit - the rain and wind held off until everyone was back to the brewery for a well earned beer or two.

If I have my calculations correct we had 1,100 riders collectively cycle 111,100 km, climb 1,980,000 metres and ride over 4,400 hours - not bad for a Sunday in February. That’s some impressive stats guys.

Rider photos are now available to view and to buy from Sports Action Photos - a big thanks to Ed and his team of photographers for turning around over 33,000 images of you beautiful people in less than 24 hours. Check out your rider photos on the link below or via the HOTA website - there's a few too many grown men shedding a tear or two on the Wall - apart from 3 time Olympic champion Ed Clancy OBE showing us all how it’s done

https://search.sportsactionphoto.co.uk/galleries/HOTA-2025

13/02/2025

It's getting close peeps! Your rider pack should be with you by now, check your in box for final rider guidance / instructions and here's the 2025 route subject to final checks 24 hours before the ride - https://ridewithgps.com/routes/40835774 - the Devil is ready are you?

03/11/2024

HOTA’25 tickets on sale now - secure your first ride of 2025

Only 1500 places available and the event is expected to be sold out within 24 hours

www.helloftheashdown.cc

27/10/2024

HOTA 2025 tickets go on sale next Sunday 10am 3rd November

Get your crew together and ready for event registration - Team / Club leaders buying a team entry you just need team members email details to complete group/ team purchase
(10% discount automatically deducted at checkout. Minimum 5 riders required for group discount rate)

Last year 1500 places sold out within 24 hours

www.helloftheashdown.cc

The Devil is ready to give you a warm welcome!

09/10/2024

Tickets for HOTA’25 on sale 10am Sunday 3 Nov stick a reminder in your calendar now - The Devil’s looking forward to welcoming you in 2025. Remember HOTA’24 sold out in 24 hours - Don’t miss out

11/02/2024

The 2024 route can be viewed on the HOTA website underneath 'Event Info' and at https://ridewithgps.com/routes/40835774

You’ll be pleased to hear we have taken out Brasted Hill this year 🙌🙌🙌. We have assessed the state of the 2 fords in Ashdown Forest and have left this in the 2024 route - The second ford will have a marshal telling you to slow down. We advise you to dismount at both fords and use the footbridge to cross - riders need to use their common sense and use caution.

Total route is 100.5km with 1730m of Kent’s and West Sussex’s finest cols to climb - The Devil awaits …..

20/01/2024

HOTA’24 event merch now available on pre-order.

HOTA’24 is just around the corner and we've teamed up with our good friends at INVANI Cycling Clothing to bring you some great HOTA merch.

On a pre-order basis you can purchase a HOTA T-Shirt, Sweatshirt or Framed Artwork Print. These are available via the INVANI website - just click on the links below. What a great reminder to have from an epic ride!

The deadline for pre-orders will be Wednesday 31st January which should allow you to collect purchases in person from INVANI either before or after your ride. If you have any questions then please feel free to fire them over to [email protected] and they'll be pleased to help!

https://www.invani.cc/collections/artwork-prints

https://www.invani.cc/collections/casual-clothing

05/11/2023

1000 places sold in less than 5 hours we are going to sell out HOTA’24 within 24 hours a new record in its 20 year history 🙌🙌🙌
Put down your Sunday roast and get signed up now before it’s too late - www.helloftheashdown.cc