Event Merchandising Ltd

20/10/2026

Miffy has arrived in Covent Garden for Christmas! 🎄

We’re delighted to announce the opening of our brand-new Miffy Christmas Shop in the heart of Covent Garden, London.

Packed with seasonal gifts, festive favourites, adorable plush toys and plenty of Miffy magic, it’s the perfect place to find something special this Christmas.
This is our second Miffy shop in London, joining our store on Newburgh Street, just off Carnaby Street.

A fantastic effort from Warren Traeger, Kemi Olukiran, Bolat, Dina, Chelsie Behar and the wider Event Merchandising team in bringing another exciting retail experience to life. Thank you also to Mark and everyone at Miffy HQ, and to all the partners who helped make this happen.

If you’re in Covent Garden, do pop in and say hello!

06/10/2026

🐑 Wallace & Gromit and Friends have arrived at Baaa-ttersea!

Last night we had the pleasure of welcoming the Aardman team, partners and friends to the new Wallace & Gromit and Friends store at Battersea Power Station.

There was Wensleydale cheese (of course 🧀), a tasting of our exclusive jams, and even a crafting competition to see who could create the best Morph!

This year marks Aardman’s 50th anniversary, and over those five decades Wallace & Gromit, Shaun the Sheep, Morph and friends have become much-loved parts of British culture, entertaining generations around the world.

We’re incredibly proud to have worked with Aardman to bring their wonderful world to life in this new London store. From gifts and toys to collectibles and exclusive merchandise, the space is packed with Aardman favourites – and a few cracking surprises along the way.

The location feels particularly fitting too. In 2024, Aardman transformed Battersea Power Station’s famous chimneys with a spectacular Wallace & Gromit Christmas animation, created frame by frame using more than 6,000 images.

Now they’re back – and this time they’re staying! 🐑

And seeing as this is a shop full of sheep, we’re feeling pretty sheepish about taking all the credit…

A huge thank you to Warren Traeger, Craig Lowe, Dina, Kemi Olukiran, Susan Bolsover, Alison Taylor, Chelsie Behar, our brilliant EML team, and everyone at Aardman and Battersea Power Station who worked so hard behind the scenes to bring it all together. 👏

We’ve herd nothing but good things so far… 😉

Come and have a nose around!

28/09/2026

✨ Celebrating Art, Fashion & Digital Innovation with Gary James McQueen

We were thrilled to support the launch event for Gary James McQueen in collaboration with W1 Curates at Flannels London, Oxford Street.

The evening, titled Art, Fashion and The Flayed Angel, brought together the worlds of fashion, art and immersive digital design. Guests were treated to an inspiring conversation featuring Gary James McQueen, DJ and cultural figure Fat Tony and Mark, CEO of W1 Curates. Together, they explored Gary’s creative journey, his formative years working alongside his late uncle Alexander McQueen and the evolution of his visual language.

Evening Highlights:

🌟 The preview and release of Gary's new silk scarf collection.

🌟 The unveiling of The Flayed Angel, a new signed limited-edition silkscreen print created in collaboration with Castle Fine Art.

🌟An immersive visual experience across W1 Curates' digital gallery space on Oxford Street.

Event Merchandising was on-site managing merchandise setup and retail operations for the new scarf collection.

Thank you to Gary James McQueen, W1 Curates Studio and all the guests who made it a memorable evening celebrating creative legacy and innovation!

22/09/2026

GB SERVE UP A ROUTE TO THE FINALS 🎾

A cracking weekend at the Copper Box as Great Britain booked their place in the Davis Cup Final 8 in Bologna this November with a convincing 4–0 win over Ecuador.

Even our founder, Martin Goldsmith, a lifelong tennis fan made an appearance 🎾

The Event Merchandising Limited team were there running the official merchandise operation, with busy stands, big crowds and plenty of GB support throughout the weekend.

A huge thank you to the LTA, Paul Goldsmith, Stine Haugland Andersen, Pavan and everyone involved in making it happen.

Next stop: Bologna.

Game, set, merch. 🎾

21/09/2026

Not every Thursday night starts with an awakening for a 40-foot robot…

Last Night at Battersea Power Station we marked Transformers Day, the 40th anniversary of The Transformers: The Movie, and, most importantly, celebrated the life and legacy of Optimus Prime.

There were drinks, stories, a cinema full of fans, plenty of red and blue, and a screening of the film that traumatised an entire generation of children back in 1986.

The evening started at our Transformers Store at Battersea Power Station before moving on to the cinema for the anniversary screening and celebration.

Forty years on, Optimus Prime still manages to bring people together, inspire incredible loyalty and judging by tonight, remains remarkably good for toys.

Someone even got Warren Traeger's signature.

Many thanks to Craig Lowe, Warren, Renae, Hasbrk all the Event Battersea Powers Station Transformers store team for making it happen.

A brilliant sold out evening celebrating one of the most iconic characters in entertainment history.

Till all are one. 🤖

14/09/2026

A fantastic weekend in Budapest for the first-ever World Athletics Ultimate Championship.

It has been exciting for Event Merchandising Limited to be part of the launch of a completely new global sporting event, creating and delivering the official merchandise programme for the inaugural Championship.

World Athletics set out to do something different with Ultimate — bringing together Olympic champions, world champions, Diamond League winners and the world’s top-ranked athletes in a fast-paced three-day format.

From developing and producing the collection to building the retail operation in Budapest and launching the official online store, it has been fantastic to see fans embrace a brand and event that, only a short time ago, didn’t exist.

And there were some memorable moments along the way — including seeing Mondo Duplantis sing!

A huge thank you to World Athletics and to Zoltan, Leo, Emma, Pablo, Maria, Dalton and the entire EML team, along with everyone behind the scenes who helped bring the first Ultimate Championship to life.

A great first edition — and an exciting new addition to the world of athletics.

14/09/2026

🏆 Congratulations to Team Europe on winning the Solheim Cup — and what a finish!

Tied 8–8 going into Sunday, Europe produced a brilliant singles performance to win 15–13 and reclaim the Solheim Cup on home soil.

We’re proud to have Event Merchandising Limited deliver and operate the official Solheim Cup Superstore at Bernardus in the Netherlands.

At 800m² and featuring more than 400 SKUs, the store brought together bespoke Solheim Cup merchandise and collaborations with PING, Chervò, adidas, Glenmuir, Abacus, Royal Delft and Titleist.

Our aim was to make retail part of the fan experience — and the fans embraced it, from strong sales and transaction values to products like the iconic tulip hat becoming part of the atmosphere around the course.

This was EML’s first event delivery in the world of golf and a fantastic showcase of what event retail can deliver.

25/08/2026

07/08/2026

⚡ MEET POWERPLEX – A WORLD EXCLUSIVE! ⚡

We’re incredibly excited to launch pre-orders for Powerplex, a world-exclusive, limited-edition Transformers collectible inspired by the iconic Battersea Power The Chimney Lift at Battersea Power Station. 🤖⚡

Created in partnership with YOLOPARK, Powerplex transforms one of London’s most recognisable landmarks into an extraordinary Titan-class character.

The YOLOPARK AMK PRO Series model stands approximately 20cm tall and features premium die-cast components, light-up details and impressive articulation.

🌍 Only 5,000 available worldwide
⚡ World-exclusive release
🏭 Inspired by Battersea Power Station
🤖 Available exclusively from the Transformers Store at Battersea Power Station and TransformersBattersea.com

The reaction from fans at TFNation has been fantastic, and we’re incredibly proud to see this very special project finally come to life.

Pre-orders are NOW OPEN!

With only 5,000 Powerplex figures available worldwide, secure yours before they’re gone.

05/08/2026

Brighton certainly knows how to put on a show! 🎪✨

This past weekend, our team was proud to deliver the full merchandise and food operations across two massive events at Preston Park: Nick Cave & The Bad Seeds and Brighton Pride!

Here’s a quick recap of what went into making the weekend such a success:

For Nick Cave’s sold-out show—his only UK performance of 2026—we created an exclusive, limited-edition merchandise collection specifically for Brighton fans.

Over at Brighton Pride, we produced and retailed a vibrant official Pride merch range, plus a bespoke event collection for headliner Paris Hilton! 🌈💖

To top it all off, our team curated an incredible lineup of independent food traders across the entire weekend, serving up delicious local eats for thousands of festivalgoers. 🍔🍻

Running back-to-back events on this scale takes serious teamwork. A massive thank you to our Event Merchandising and Event Live teams, our suppliers, partners, and our amazing crew who worked tirelessly to bring it all together—with special shoutouts to Matthew and Emma for leading the charge! 👏🎉