29/05/2026
The final whistle blows. The winners' products go live. ⏱️🏆
Congratulations to Aston Villa and Crystal Palace on their epic European campaigns! We believe that the fan experience off the pitch should match the magic on it.
Working with UEFA across the official online stores for the Champions League, Europa League, and Conference League allowed us to merge premium art direction with high-performance e-commerce. From campaign visuals to onsite merchandising, every touchpoint was built to elevate product discovery and drive serious commercial results—all while respecting the unique energy of each individual competition. ⚡️
A massive thank you to our incredible creative, e-commerce, and partnership teams, and our brilliant partners at UEFA and Event: Robert Melman, Lars, Jana Zmekova, Max, Fran, the digital teams, Maria Tatalia, Nick, Jody Myers, Conor, Lucas and everyone who made this happen.
Bring on the Champions League Final! ⚽️🔥
Explore the live stores now: store.uefa.com