03/09/2025
After a rather indulgent summer of reflection (and let’s be honest, far too many lazy afternoons watching Parker perfect his napping technique alongside his two step brothers, William and Barney), I’ve been wrestling with a question that’s been gnawing at me more persistently than Parky tackles his favourite chew toy.
Is London ready for DoggoStyleMarket to make its return?
The hiatus wasn’t planned. Sometimes life demands you step back, reassess, and figure out what actually matters. But these past months of quiet have crystallised something: the city’s dog scene has never been more vibrant, more discerning, or more hungry for something genuinely special.
Parker, William (our impossibly sweet King Charles Cavalier), and Barney (the feisty rescue pug cross who arrived with more opinions than a restaurant critic) have been my most honest advisors throughout this process. While I’ve been overthinking strategy and market positioning, they’ve reminded me daily that the best things in life are beautifully simple.
So here’s where I need your honest take: would a reimagined DoggoStyleMarket find its place in your world? Something more curated, more considered than before? And to the brands who’ve been quietly watching this space, are you ready to be part of something that celebrates the intersection of style, substance, and the four-legged loves of our lives?
The appetite seems to be there. The question is whether we’re brave enough to feed it again.
Thoughts below, please? Three pairs of ears are pricked, and frankly, so are mine.
Lucie (& Parker, William, and Barney – the Creative Department) xo
