23/08/2026
AI can build faster. But it still needs the right problem to solve.
The beauty industry is filled with opportunities for innovation, from product discovery and personalisation to retail, education, customer experience and brand operations.
However, a successful solution must begin with a genuine understanding of the industry and the people it serves.
Technology alone is not enough.
Founders need to understand:
→ The consumer behind the data
→ The business challenge behind the idea
→ The market in which the solution will operate
→ The value it will create beyond its novelty
This is the perspective I’ll be bringing to the jury at Beauty Decoded on 29 August.
As a beauty expert, brand strategist and founder of Buzz of Beauty, I’m excited to see how participants combine human insight, industry knowledge and AI to create something meaningful.
What beauty-industry challenge would you like AI to help solve?
Applications are open, with only 50 places available: https://luma.com/sklovsnj
