10/09/2026
REBRANDERINGS #1
It’s time for a rebrand and having found the right designer and the right direction, LMFF is fuelling its mojo with images and experiences that speak to its essence. That sounded like a load of poppycock at first but thirty seconds later it sounded like a great excuse to have a lie down, so here we go…
So for this first ‘Rebrandering’ - well, LMFF is a festival at heart and we’ve only just come back from End Of The Road Festival which is a fantastic music festival down in Dorset.
So why do we love EOTR so much?
Well, it’s independent of course, just like us, which I suspect is something that many people who love EOTR don’t even think about. Just as marketing can be subliminal, so can the absence of it. No logos, no ads, no branded merch … for some reason this is becalming, freeing, and adds to the spirit of the event.
We're there for the curated content and with busy heads like ours, live experiences are much better without being constantly assaulted by ‘activations’ and ‘samples’, unless of course they are of a musical sort.
Ask a customer - what are you actually getting that is better at a fully commercialised festival?
We’ve also been to Green Man Festival and we have friends who have been to Bearded Theory which we will check out at some point. All three are independent and their lineups are just as quality as the more commercial festival line-ups (we’ve been to these too) with the possible exception of some mega-acts at Glastonbury, which we're not that interested in anyway.
The ticket price doesn’t come down for sponsorship. The beer seems to be a lot worse at the non-indies. The loos still stink. The only real difference is the profit the event makes is higher. Hurrah.
For us, the difference is in the way people talk about these events. There is a different level of affection, and a more truthful one, and a pride in being there.
Independent festivals are just the best, and we hope with all our heart that EOTR, Green Man, Bearded Theory and any other indie festivals out there can keep beating on forever.
