08/01/2023
We are honored and proud that our first shopping fest has been supported by the Aspinal of London and it’s Creative Director Mariya Dykalo. Mariya created 2 special handbags Stand with Ukraine for the fest. These art pieces have been sold at the fest and proceeds to be transferred to Support Ukraine to support the organizations humanitarian efforts in Ukraine. We would like to thank the Aspinal of London and for standing with Ukraine and their continuous efforts to support Ukraine and Ukrainians!
Working with charities has always been central to the Aspinal of London ethos. As soon as war broke out, the company worked to generate awareness for the relief efforts and supported charities and individuals in Ukraine.
These unique pieces have been designed by Mariya Dykalo, of Aspinal of London, who has championed this initiative with the full support of the Aspinal team.
The Heart Keyring is an Aspinal of London icon, which has been a bestseller since its launch in 2013. The heart symbolises love, friendship, and solidarity, making it the perfect piece to re-work for this charity initiative. Designed to be attached to keys or used as a charm for bags, this piece has been embossed with to demonstrate solidarity with the plight of the people of the country. Blue and yellow leather represent Ukraine's flag, allowing the wearer to subtly signify their support for the men, women and children who are suffering as a result of the conflict. The message was included specifically to support DATTALION, a charity Mariya has been involved with since its inception and to which proceeds of the Heart Keyring will be donated. Dattalion allows the people of Ukraine to create unedited raw and most importantly, true and real-time footage of exactly what is happening in the country, so that footage can be accessed by international media outlets and serve as a historical archive and be the basis for war crimes proceedings. Dattalion helps fight the misinformation that is being propagated and shows the truth of the war, as witnessed by those suffering in Ukraine.
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