Futurist Marketers

20/02/2025

Want to streamline and speed up the end-to-end process of ideating, planning and launching your next performance marketing campaign? Watch the video and find out how I do it with a special template, made for media buyers across Paid Social/Paid Search/Display and Video Ads.

Watch Here: https://youtu.be/J2x60TN1c0Q

Want to streamline and speed up the end-to-end process of ideating, planning and launching your next performance marketing campaign? Watch the video and find...

14/02/2025

How do you humanise your B2B content marketing strategy (& output)? Find out in episode 14 of the ‪‬ podcast - where I interview Marina Krivonossova, the founder of the B2B content marketing agency Retold.

We discuss:

- Her unique journey from a STEM-oriented upbringing to becoming a successful content marketer
- The importance of human-led marketing in the AI-era
- Retold, her B2B content marketing agency and its framework for how she works with Founders
- Her approach to when to build (or join) a social media platform (hint: you don't have to be in all of them)

Enjoy the show my friend: https://youtu.be/agAbnml268M 🙏

In this episode, we interview Marina Krivonossova, founder of the B2B content marketing agency Retold. Marina shares her unique journey from a STEM-oriented ...

12/02/2025

Community building is the NEXT frontier of modern marketing -- that's one of the main topics me and our podcast guest Matt Burns talk about for Episode 13 of the Futurist Marketers podcast. Matt knows all about the topic and has helped build multiple successful communities (including Overwatch's).

Matt has also worked at Monday.com as a Customer Advocacy Leader (recently hit over a billion in ARR) and has now ventured into entrepreneurship with his digital agency Digital Gravity, where he helps business owners build thriving communities.

We also discuss:

- What's the current state of community building (both digital and offline)
- Why modern marketers and business owners need to start building a community
- Practical steps on how to build your first community and the frameworks he's used to make it successful (revenue, engagement and lifetime)
- Pricing strategies, finding your missions and values and why every business will have a community

Don't miss it, enjoy the show >>> https://youtu.be/VvGhZ02CteE

Community building is the NEXT frontier of modern marketing -- that's one of the main topics me and our podcast guest Matt Burns talk about for Episode 13 of...

11/02/2025

Hey friend, would you care to join me tomorrow for an impromptu livestream (of another livestream)? Meta's Online Marketing Summit 2025 to be exact!

Details below:

📍 Where: Join me tomorrow at 9 am GMT/London on YouTube (search Futurist Marketers)

📡 Which Channels: I’ll be live streaming natively on Riverside.fm + it’ll broadcast to our Futurist Marketers specific pages on YouTube/LinkedIn (my personal profile)

❓ Do I need anything to join? Nope! Just bring yourself, grab a cup of coffee (it’s an early one!), and we’ll jam together (live).

This will be my first ever live stream for Futurist Marketers, and I'm excited to spectate and find out what Meta has in store for us marketers and entrepreneurs this year!

29/01/2025

Rebels. Misfits. Contrarians. That’s a prerequisite for most entrepreneurs… and is a bucket of description I’d place myself in.

Entrepreneurship is a game with highly unpredictable outcomes. And while most gurus, coat it with glitz and diamonds, real entrepreneurs know the truth.

This thing is HARD. Lots of pain points, and constant battles with imposter syndrome and that’s just on Mondays.

But.

I wouldn’t change a thing. I’d do it over and over again. In times of change, the real change-makers are entrepreneurs. But be warned…you’ll be heavily misunderstood and maybe make a few foes along the way.

Sometimes you’re just not made to fit in certain environments and can thrive better in others.

Here are my thoughts on the matter, plus personal/business updates including the next phases of Futurist Marketers and updates on a book release! Enjoy.

Rebels. Misfits. Contrarians. That’s a prerequisite for most entrepreneurs… and is a bucket of description I’d place myself in. Entrepreneurship is a game wi...

27/01/2025

The Futurist Marketers pod is back! Our guest for EP12 is Maxim Tanevskiy - he is currently the Chief Business Officer at Ex-human and is a GTM/Sales Expert. I’m personally excited for you lovely people to watch it, especially knowing that sales is a must-have skill (always has been!).

Topics we talk about include:

- Turning your sales approach into a revenue system (especially in the B2B SaaS context)
- The differences and nuances between a salesperson and a business development representative (and why the other may be valuable)
- How Maxim learning Mandarin (Chinese), helped him close a 7-figure deal (and how to approach working with clients from different cultures)
- His predictions in the world of sales + AI BDRs/SDRs (including the potentiality of AI committees)
- Finding out your GTM efficiency, growth rate and how to engineer a GTM sales process
- Everything from social selling to empathetic conversational AI and more.

As always, enjoy the show and share the session with your friends/network (they’ll find this show valuable, I promise).

https://youtu.be/imY_sFUk66A

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The pod is back! Our guest for EP12 is Maxim Tanevskiy - he is currently the Chief Business Officer at Ex-human and is a GTM/Sales Expert....

22/01/2025

YouTube has always fascinated me since way back in 2007. I saw all sorts of videos from different people and saw where their creativity took them (it was the Wild West).

It had a sense of freedom and creativity - probably the themes I deeply care about.

But there came a time, I no longer watched from the sidelines and started publishing my own content.

I created YouTube videos 13 years ago (in my music days) and I was hooked. And my more recent venture, Futurist Marketers, is helping me grow in my profession, as well as serve its people.

Zoning in on FM - it’s been an honour to share my experiences/lessons in all things marketing and entrepreneurship. More importantly, hearing feedback from the people it helps. Who knew my random tangents and (oftentimes) contrarian viewpoints would get views?

It’s a gratifying process. I’m glad I’m ‘doing’ it. I’m in the field. I’m in the arena.

Here’s a quick thank you for subscribing + 7 reasons why YOU should start a YouTube channel too!

PS. Those first 10 videos are going to be a painful process. But trust me, it gets better (and slightly easier).

Enjoy friend🙏

https://youtu.be/UANLMhclfb0

YouTube has always fascinated me since way back in 2007. I saw all sorts of videos from different people and saw where their creativity took them (it was the...

21/01/2025

So you’re looking to get into the podcasting world, but you aren’t sure which remote recording tool you should use? I’ve got the perfect video for you - I’ll talk about Riverside.fm. Riverside is a tool I discovered a year ago (and use for the Futurist Marketers podcast), in this video, we’ll also go over:

- What Riverside is

- Top-level Overview of its features

- How-to/tutorial on how to record a remote podcast session (end-to-end)

- My review of Riverside (the good, the bad)

- My overall conclusion if it's worth your time and money

Enjoy, friend.

https://youtu.be/OySa0lbzfG0

23/11/2024

Choosing the right objective for your performance marketing strategy and campaigns is a tough balance, I’ll admit. Unfortunately, no perfect budget allocation split or direction is the ‘best'. You iterate and optimise as you go.

In this video, let’s discuss concepts on how to alleviate that - plus the elements you’ll use for the end-to-end launch of your performance marketing campaign (define goals, channel selection, budget allocations, launching and optimising your campaigns), which will be foundational so you can increase your chances of creating a successful campaign launch.

Watch Here:

Choosing the right objective for your performance marketing strategy and campaigns is a tough balance, I’ll admit. There is no perfect budget allocation spli...

20/11/2024

Why soft skills are needed (and more important) in an age of AI and automation.

That’s one of the topics Alain Abou-Atmeh and I talk about in episode 9 of the Futurist Marketers podcast - but there’s more, we also discuss:

✅ The challenges of being a marketer when you’re doing multiple roles at the same time
✅ The core difference between digital marketing and growth marketing (goldmine mental model here!)
✅ How he combines marketing fundamentals and integrates it with AI usage (practical example shown if you listen)
✅ What makes Growth Tribe different when it comes to online education and the value of showing practical use cases for what they teach
✅ Some aspects of self-development and continuous learning in times of hyper-competitive paradigms

Please do enjoy the podcast (links in the comments for the algo) 🙏

PS. If you’ve found (or finding) value in any of the content we produce, please do repost it to your network and let’s share the knowledge 👌