11/09/2026
Are you losing deals because prospects say they're already sorted?
Stop treating it as a dead end. Instead:
1. Ask what they're getting now - most suppliers leave gaps
2. Position yourself as complementary, not competitive
3. Plant a seed for when their current partner underperforms
Digital marketing agencies do this all the time. They don't push. They stay relevant, share value, and wait for the switch.
Your move? Ask a genuine question about their biggest frustration this quarter.
What's your take?