Kendal Fringe

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The Social 2.0 For Mind

Westmorland County Showground and The Innova Collective are collaborating to bring a weekend of incredible live music shows to the South Lakes this August. This one-off ticketed event has been set up to raise money for the mental health charity, Mind, as well as local food banks, whilst providing a fun and safe event for people of all ages. The pandemic has had a huge effect on the nation’s mental health, and on food poverty too, so the organisers thought these two causes were incredibly deserving of some help.

The locally based events organisers have been wracking their brains to seek alternatives that can bring everyone together and create great experiences, while observing the government’s guidelines during the pandemic. With an absolute wipeout of all planned events for the next few months, the two teams and all their staff were looking into a very bleak future, but as Tom Smith of The Innova Collective says, ‘events are in our blood; where there is a will, there is a way!’

The result of this long search for a solution, is a three day live music festival featuring highly acclaimed and much loved artists who are sure to make it a memorable, sell-out event. The team behind this event want to go the extra mile in ensuring summer 2020 is not a write off, and so have created simple but effective systems, specifically designed for the site, to ensure confidence in customers and most importantly, the safety of all involved. Three nights of brilliant acts from across the country are programmed to play at Westmorland County Showground, where there will also be a pre-order food service, and a bar delivery service via an app! The team will be going above and beyond to ensure all aspects of the event are safe in these exceptional circumstances.

Using a new system of ‘islands’, guests will be able party within their bubble in designated personal areas, giving attendees their own space to move and relax, while watching the fantastic live music in the open air alongside hundreds of others. Guests are welcome to bring their own chairs and picnic rugs to chill out on, and enjoy the great food and drinks on offer from within the event. This island concept is being rolled out at other live music events in Newcastle, Manchester and London, and now at our very own event on our doorstep here in the South Lakes!

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