20/04/2026
It all comes back to trust.
Trust in the land to do its job.�Trust in the animals and the trees to respond to it.�Trust in the cheesemaker and cidermaker not to fight that, but to honour it.
That’s the thread running through everything.
Working on “Cheddar on My Mind” with Tom Oliver, that idea has always been there—even if we didn’t spell it out. We’re not trying to force an outcome. We’re trying to respond to what’s already happening.
And this year, bringing in Rebecca Holden of the wonderful Hafod Cheddar as guest blender made that even clearer.
Three cheddars from the same farm.
Not manipulated into sameness—allowed to express where they’ve come from.
And it’s the same with the cider. Tom doesn’t grow all the fruit himself, but he works with growers he trusts. People farming in a way that feels aligned. You’re not imposing something on the system—you’re following it.
That’s where “what grows together goes together” actually starts to mean something.
🍎 “Cheddar on My Mind” #4 is ready.
If you want to taste what that trust looks like in the glass, come down to the London Cider House�🗓 Tuesday 21st April | 12–2pm
�Cider pouring, Hafod on the table.
Come and try it.
— Sam
