08/05/2026
BRIEFING
IT DEFINES THE ETHOS OF AN EVENT
Before each event there is the mandatory briefing.
This doesn't just allow us to tell you all the safety things you need to know, but allows us to tell you what what we as organisers want to see from the event.
Ours always focus around supporting each other, being kind and doing what you feel comfortable with.
"Tom, the event director, states in the pre-ride brief, “Welcome to the Norfolk 360, your gateway drug to ultra-cycling.” Although much of the ultra world revolves around being an unsupported solo challenge, Tom quickly aligns expectations. “If you want to ride and chat with someone, great! We’re here to make friends,” and highlights that no one will be disqualified if a passing rider offers them help to fix a puncture." To quote
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