B2B Rocks

Informations de contact, plan et itinéraire, formulaire de contact, heures d'ouverture, services, évaluations, photos, vidéos et annonces de B2B Rocks, Évènement, Station F, 5 Parvis Alan Turing, Paris.

Meet and Learn from Global SaaS Actors
& Rise Above the Competition
All replays from B2B Rocks 2024 available at www.b2brocks.co/en/replays
Come & soak up in the SaaS Rock Stars' tips and experiences to grow your own business!

25/12/2025

ESG regulations: a new growth engine for European scale-ups?

Caroline Tailleferd-Guibert, CMO at Deepki, highlights why Europe is leading the charge on ESG, and why this creates a massive opportunity for startups and scale-ups.

With strong regulations and a growing demand for sustainable solutions, European companies can both support existing players in their transition and build sustainability into their business models from day one. Compared to the U.S., Europe is ahead, but the window to lead won’t stay open forever.

Caroline explains:
👉 how European regulations open domestic market opportunities for startups ;
👉 why building “sustainable by design” companies is the future ;
👉 how Europe’s lead over the U.S. gives founders a unique but time-limited edge.

A powerful reminder that sustainability isn’t just an obligation, but a competitive advantage.

📌 Watch the full talk on YouTube, featuring also David Johnson (Maddyness), Guilhem Isaac Georges (Contentsquare), and Laetitia Carle (Greenly), for more insights on ESG and sustainable growth: https://youtu.be/9yNH5SeL-I0

23/12/2025

💸 Can you build a €100M SaaS on virality alone? Only if you go global.

Leonard Eldić, Founder of SaaStanak, breaks down one of the core growth paths for SaaS businesses: especially those with low-ACV, B2C-style models like task or time-tracking tools.

🧠 In this clip, Leonard shares his view on what it takes to reach massive ARR when your pricing is low and your margins tight:
→ Virality is key: You need built-in loops — referrals, app stores, marketplaces.
→ Paid acquisition adds pressure: With high CAC and high drop-off, volume is non-negotiable.
→ One market won’t cut it: No single European country can sustain this model.
→ Global scale is the only way to hit $100M ARR — and fast.

🎥 Want to hear Leonard’s full breakdown of the 5 growth paths to $100M ARR? Watch the full talk on YouTube: https://youtu.be/1Rikwm-N8vY.

16/12/2025

🧰 Tools don’t fix organizational dysfunction. They just hide it.

Giovanna Faso, VP Engineering at Dashlane, shares a hard truth most teams ignore:
too often, when collaboration gets messy or change feels uncomfortable, teams shift the conversation toward tooling.
6 months later? You’ve bought a new platform, sunk time into integration… and the real problem is still there.

🧠 In this clip, Giovanna lays it out clearly:
→ Tools are not the solution, they’re support systems for solutions.
→ If your teams don’t align, switching software won’t help.
→ Before buying anything, ask: what are we really trying to fix?

A new tool can accelerate progress, but only if you’ve already committed to solving the right problem.

Giovanna shares the stage with Enzo Avigo (June.so, now Amplitude), Thomas Weber (Notion), and Chantal Donaldson-Foyer (Decathlon Digital).

👉 Watch the full panel on YouTube to dive deeper: https://youtu.be/FqJNUd7amdc.

09/12/2025

No ads. No cold calls. Just smart outreach and genuine connection.

Stefan Smulders, Founder & CSO of Expandi.io, shares how his early, scrappy approach to relationship-building on LinkedIn helped him grow a loyal network of high-value connections, without ever trying to sell.

Here’s how he did it:
👉 Found a LinkedIn “Rockstar” list created by influencer Brenda Miller
👉 Scraped the list, enriched the data, and uploaded it to Expandi
👉 Reached out not to pitch, but to start real conversations and build trust
👉 Focused on friendship before conversion — asking questions, finding mutual value
👉 Repeated the process with U.S. creators who promoted competitor tools — and turned many into allies

🎥 Want the full behind-the-scenes of how he did it? Watch the complete talk on YouTube: https://youtu.be/sqLUnCgzaAI.

04/12/2025

🎯 Would you say no to 80% of your revenue to double growth?

In his talk, Ferdinand Goetzen, the Founding Partner at The Growth Syndicate, shares the story of a company that did exactly that and turned it into a massive success.

They were running out of cash. Their high-ACV clients weren’t the best fit. Instead, they discovered that customer success managers were their true Ideal Customer Profile (ICP): easier to close, more engaged, highly referential ; but initially a small slice of revenue.

Here’s what happened when they doubled down on that ICP :
👉 They said “no” to 80% of their ARR to focus on the right customers.
👉 In just 2 years, they scaled to $10M ARR.
👉 They achieved a $100M exit with a single funding round.
👉 They built their entire company around deep understanding of their ICP, from daily habits to professional challenges.

The lesson? Growth doesn’t come from chasing every opportunity. It comes from knowing your ICP inside out and having the courage to focus.

🎥 Want the full discussion? Watch the entire talk on YouTube : https://youtu.be/cKU9UDUFQg4

02/12/2025

🛠️ Your product is only as good as your documentation.

Axel Aigret, CEO & Product Manager at StorytoDoc, challenges a common blind spot in SaaS teams:
You obsess over tech debt and UX debt, but what about documentation debt?

He shares two simple questions every product team should be asking:
💡 What % of your product is actually covered by documentation?
💡 Of all your help articles, how many are still up-to-date?

Documentation isn’t a support layer. It’s part of the product experience.
If it’s broken, so is your product.

🎥 Want to rethink how you handle knowledge at scale? Watch Axel’s full talk on YouTube: https://www.youtube.com/watch?v=aQI2LmiTu5Q.

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