07/06/2026
This evening's new podcast episode feels quite timely, because the channel has just passed 250,000 views.
To some people, that might not seem like a huge number after 67 episodes. To me, it's proof that consistency compounds.
What I'm most proud of is that these aren't YouTube Shorts or social media views.
Until very recently, I barely touched reels or short-form content. The vast majority of these 250,000 views have come from long-form podcasts, with an average view duration of well over 20 minutes per viewer.
One of the biggest misconceptions about YouTube is that if your early videos perform well, you've cracked it.
In reality, YouTube initially tests your content with a broad audience to figure out who it's for. Then comes the frustrating part after about 10 to 15 videos.
The compound phase.
Views drop and your reach shrinks hugely as YouTube begins testing smaller audience groups.
The same amount of work suddenly delivers a fraction of the results. It's the stage where most creators quit because it feels like they've gone backwards.
You haven't.
You're simply earning your audience, one viewer at a time.
I've been in that phase for the best part of a year. Some weeks it's incredibly rewarding. Other weeks it's hard not to question everything you're doing.
One thing I'm particularly proud of is that I deliberately chose not to chase Shorts. I wasn't interested in building an audience trained to consume content in 15-second bursts before moving on to the next thing. I wanted to attract people who genuinely enjoy sitting down and investing 30, 40, 50 minutes or more into a conversation. Long-form viewers behave differently. They engage more deeply, return week after week, get to know the guests, and become part of a community rather than simply passing through.
Shorts absolutely have their place, and I'm only just starting to activate them now. But my focus has always been on building something with longevity rather than chasing quick spikes in views.
Looking at the channel today, with an average view duration of over 20 minutes, I genuinely believe that approach has been worth it.
That means people aren't just clicking.
They're staying.
Even though the weekly solo grind can be exhausting, this podcast has opened doors I never imagined. It's introduced me to incredible people, created opportunities, and built a community around a shared love of dance music and Ibiza culture.
It is also a huge part of One More Time Ibiza, so to every guest who has trusted me with their stories, and every single person who has watched, commented, shared or subscribed, thank you.
250,000 views down.
Next stop: one million.
Cheers, Dexter
P.S. Tune in this evening for Episode 68 with Chris Agnelli, continuing from last week (Part 2). Episode is in the first comment:
