15/04/2026
✨ Tech Tours at | Barça Immersive Tour with Grup Mediapro, Barcelona ✨
As part of the ISE 2026 Tech Tours programme, visitors went on the Barça Immersive Tour, a flagship cultural and sporting experience that brings FC Barcelona’s history and future to life through large‑scale immersive audiovisual technology.
Developed by Mediapro Exhibitions and Unitecnic, the installation combines 360° projection, immersive audio, interactive displays and guided storytelling to create one of the largest immersive rooms in any European sports museum, delivering a powerful and emotionally engaging visitor experience.
👏 A big thank you to the Grup Mediapro team, and to the guides who led the visit with energy, clarity and expertise.
🙏 Thank you as well to all the Tech Tour participants for their curiosity; moments like these show how well‑orchestrated technology can transform storytelling.
💬 What participants shared about the experience:
“The highlight for me was the imaginative use of standard audio and visual techniques combined with standard interactive technology to create an engaging and overwhelming experience. The tour allowed me to review how standard technology can be used to create a unique user experience, by controlling the environment and guiding the user's interaction with that environment.”
Richard Radigan, Digital Project Lead, ICT & Digital, Chief Executive’s Office – Finance and Digital, East Ayrshire Council
“The tour was very well organised, and the presentation was excellent. Everything ran smoothly and according to schedule, making it a truly unforgettable experience.”
Carmelo Aquilina, Technical Manager, Pjazza Teatru Rjal (Royal Opera House), Malta
Barcelona Tech Tours are organised in collaboration with Catalan Audiovisual Cluster, an established network of companies and institutions aimed at connecting culture, economy and industry.
The ISE Barcelona Tech Tours highlight the strong connection between ISE and Barcelona, showcasing how the city’s sports, media and entertainment venues are using AV innovation to create world‑class visitor experiences beyond the exhibition halls at Fira.
📸 Images: group photo with participants.