01/06/2026
Brazil doesn’t just love sport. Brazil lives inside it. 🇧🇷
214 million people. Five World Cup titles. The country that gave the world Pelé, Senna, and a style of play that no one has ever been able to fully replicate. But behind the passion, something else is being built — a technology ecosystem quietly transforming how Brazilian sport operates, innovates, and scales.
Next week we cross into World Cup territory. 🇲🇽
This week we’re spotlighting three Brazilian players building the future of sport:
🏟️ Arena Hub — Latin America’s largest center for sports innovation, located inside Allianz Parque in São Paulo. With 150+ startups, 150+ sports entities, and 15+ international hub partnerships across South America, North America, Europe, and Asia, Arena Hub is the connective tissue of Brazilian sports-tech. A huge shoutout to Fernando Patara and Ricardo Mazzucca, co-founders, whom have been one of the driving forces behind building this ecosystem from the ground up.
⚽ CBF + Genius Sports — the Brazilian Football Confederation selected Genius Sports to deploy semi-automated offside technology across all Série A stadiums in 2026. 24 dedicated cameras per stadium, fully integrated with VAR and real-time player tracking. Brazil joining the Premier League, Copa Libertadores, and Copa Sudamericana in the world’s elite group of football ecosystems deploying this technology.
🎟️ Ticket Sports — founded in São Paulo in 2015, Ticket Sports is Brazil’s largest marketplace for sports experiences — connecting athletes with thousands of running, cycling, triathlon, and swimming events across the country. In 2025 alone, their platform processed nearly 3 million registrations, generating the richest dataset on Brazilian athlete behavior ever compiled. A shoutout to CEO Daniel Krutman, who brought this story to the STN stage in 2025 — and whose work is quietly transforming how participatory sport operates in Latin America.
Brazil is one of 30+ countries represented in the STN global ecosystem.
STN 2026 is coming to SAP Garden, Munich — and the world is already in the room. 🇩🇪
Who else from the Brazilian sports tech scene should be on this list? Tag them below 👇